Rubicon Project Acquires Header Bidding Solution RTK.io For $11M
Rubicon has acquired RTK.io. Apparently, that's an open source header bidding solution and not a Star Wars droid.
Rubicon has acquired RTK.io. Apparently, that's an open source header bidding solution and not a Star Wars droid.
Video header bidding is adland's newest buzzword. Meaning you can now dispense with "ephemeral content" & "hyperlocal".
Global advertising exchange platform Rubicon Project has announced the launch of an open-source, server-side header bidd...
As the advertising industry continues to turn to online advertising, header bidding has emerged as a way to benefit ever...