The Balance Between Publishers And Advertisers Has Been Thrown Off: Forrester
Report says balance between publishers & advertisers similar to a semi-naked pillow fight. That's B&T using a metaphor.
Report says balance between publishers & advertisers similar to a semi-naked pillow fight. That's B&T using a metaphor.
Think B&T's running a number of bleak futuristic articles today? You're right and here's another particularly bleak one.
The shift to analytics-driven marketing and technology-enabled business growth has changed the nature of advertising age...