Storytelling Is So Passé – Welcome To The Age Of Story-Making
Beware - this piece does come with a few buzzwords. Thankfully, no sign of "content is king" or "drinking the kool-Aid".
Beware - this piece does come with a few buzzwords. Thankfully, no sign of "content is king" or "drinking the kool-Aid".
This Aussie columnist is reviewing the phenomenon that was Monday's Super Bowl. Note: B&T's changed "shrimp" to "prawn".
B&T was initially confused that the guy in the photo looked nothing like the U2 guitarist, until further investigation.
When clients ask about content marketing audiences, do you shuffle the feet or even fib? It has to end says this scribe.
AAMI have decided to give Santa some support this holiday season by offering roadside assistance for sleighs. Seriously....
Edge has joined some sort of global supergroup. Think Jedi Council but for content marketers & nicer digestive biscuits.
Edge announces management shake-up and go a bit 'West Side Story' for press photo. No, you're not seeing that?
Has all this talk of big data left you naked, cold and dehumanised? Well, let this top read be like a cuddle from mum.
Executive creative director Matt Batten will join leading integrated content agency Edge in August 2016. Currently in Lo...
Content marketing agency Edge has launched its first Snapchat campaign for financial insurance client AAMI. The three-pa...
How content driven marketing automation is helping marketers target bespoke audiences using digital, social and mobile.
We've always wondered why there aren't seeing-eye eagles. After all, they'd arguably be better at it than labradors.
Petbarn and Edge have just released two films to raise funds for Seeing Eye Dogs Australia, a charity supported by the r...
Edge has partnered with TrendWatching in Australia to deliver innovative design thinking to Australian brands.
Content marketing agency Edge has been appointed Petbarn’s social and digital content provider.
At the recent Creative Fuel, AOL's David Shingy explained why brands need to take a more humanised approach to marketing...
Edge has boosted its tech innovation capability by investing in burgeoning digital services agency Built.Digital.
Online is destroying many of our once-loved vestiges and it could be about to finish off great headline writing too.