Levelling The Playing Field: The Mastercard Gamer Academy
B&T's always a bit tentative running gamer news, but rest assured this doesn't require the aid of six cans of Red Bull.
French Ministry Forces People To Use Long Sentences Rather Than Simple English Terms When Referring To Gaming
Surely the only use for French today is attending wanky film festivals, watching SBS or getting laid on dating apps.
Oakley Goes Into Rapidly Growing World Of Esports
Getting dejavu from when you were young and your mum used to yell that you'll need glasses from playing those games? So ...
G2 Esports Creates New NFT Gaming Community Built On Solana
Even B&T admits this headline may make no sense to anyone over the age of about 25.
The Chiefs & Optus Renew Gaming Partnership
The Chiefs and Optus today announce a partnership extension that will see the brands continue to collaborate around gami...
Michael Speakman Joins Esports Organisation ORDER As Head Of Commercial
Esports organisation ORDER has announced the appointment of Michael Speakman as its new Head of Commercial. As part o...
72% Of Aussies Now Gaming
Study finds surge in Aussies gaming amid reports cases of repetitive strain injury & haemorrhoids will soon follow suit.
Nike Announces Its Move Into Esports With Spectacular New Ad
Esports set to replace ten-pin bowling and professional darts as the number one sport you can do while pissed.
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Brand Investment Into Esports Set To Rise 10% In 2020
Thought e-sports was some sort of flash-in-the-pan back in 2017? Well, get set to feel slightly foolish on this news.
Getty Images Inks Deal With W Series Esports League
Getty Images and W Series have announced an exclusive deal which sees Getty Images serve as the Official Photographic Pa...
Esports Audiences Have Exploded In Lockdown: But Will They Stay?
Esports audiences have apparently exploded in lockdown. As in increased, not filled with gas and internally combusted.
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BP Secures Naming Rights Of Supercars All Stars Eseries
Supercars official fuel supplier, BP, has today signed on as the title sponsor of the upcoming All Stars Eseries. As par...
ESL Seals Western Union Sponsorship
Doritos, Lynx or even Tinder would have probably been a more apt sponsor for this esports company.
Samsung And Legacy Esports Renew Partnership
Samsung & Legacy Esports renew their partnership. B&T unaware if a large, tiered fruit cake with marzipan was involved.
Australian Esports Business Mogul Broadens Asian Footprint
Here's an esports story that mercifully doesn't claim that esports will be 2020's hottest marketing thing.
Mogul Enters Indian Esports Market
Mogul has entered the Indian esports market. And by that B&T means neither a very rich person or an actual moghul.
Canva Co-Founder Cameron Adams Joins Board Of Esports Outfit
Co-founder and chief product officer of graphic design platform Canva Cameron Adams is taking on a new challenge, joinin...
Study: Gamers Buying The Booze That’s Advertised In Games
There are two ways of looking at this: dodgy guerrilla marketing aimed at minors or excellent ROI on your ad spends.