“Computer Says No”: Dealing With Big Data The Little Britain Way
Articles with "big data" in the header even have us reaching for the No-Doz tablets, but this is snooze-free guaranteed.
Opinion
How Big Data Can Help Align Sales And Marketing
Does the idea of a big data article have your eyes glazing over? Well, this is so good it comes with nominal glaze.
Opinion
Big Data: Golden Insights Or Junk Science?
Has some fool plonked a large manila folder marked 'big data' on your desk? Find out what to do with it here.
Opinion
Five Mouths & No Ears: How Data For Data’s Sake Is Confusing Marketers
We gave up trying to understand data in 2013, that's why we get people who do know about it to pen articles like this.
Opinion
Big Data: Saving The Planet One Megabyte At A Time
We nicked this story from our sister site Which50, because we don't like Mondays and nobody's gonna go to school today.
Opinion
Six Ways Big Data Will Change Every Business (Including Yours)
Does big data befuddle your mind? Well turns out it's a rather fashionable thing to get acquainted with.
Opinion
Why Big Data Is All Set To Be The Next (Trillion-Dollar) Big Thing In Tech
Does the idea of tech firms holding your data give you the willies? Then this is Orwell's '1984' despite it being 2015.
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“Data Is The Future Of Marketing”
Confused if data is the future of marketing? Well, this boss of a data firm confirms it is. So end of argument, really.
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From Big Data To Small Data: How It’s Evolved And Why You Need It
The way different segments of customers engage with and use these respective social media platforms has now matured and ...
Opinion
Why You Have This Whole ‘Big Data’ Thing Wrong
Salmat's Joe Hindmarsh argues businesses are getting bogged down collecting data when they should be busy using it.
Opinion
Big Data Is Leaving Many Organisations Fearing Irrelevance
Companies are left scared they'll become uncompetitive unless they embrace new data analytics solutions.
Opinion
Affinity Tells SXSW Crowd: Don’t Drown In Data
Australian tech-driven advertising outfit, Affinity, will teach the SXSW crowd how to stop drowning in data.
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Move Over, Big Data. Cloud Data Is Here
How do we keep up with the increasing volumes of data being generated by some companies?
The Internet of Things Has 4 Big Data Problems
The IoT and big data are two sides of the same coin; building one without considering the other is a recipe for doom.
Rogue Marketers Could Taint Advertising’s Next Frontier
Notification advertising could use data to pre-empt your needs and then meet them with little effort.
Managing Your Brand Reputation Online in 2015
Don’t forget to think about your brand's New Year's resolutions as well as your personal ones.
Opinion
Krux to Support Foxtel’s New Data Marketing Strategy
Foxtel has integrated cloud-based data management platform from data company Krux to better understand its customers.
InMobi Launches InMobi Audience Platform in Australia
The audience platform from InMobi can help mobile advertisers achieve 2-3 x greater ROI.