Data Is King. So How Can Marketers Survive Privacy Reforms?
There's a fine line between proper use of customer data and a $50K fine from the ACCC. Save your cash with this read.
Partner Content
Beyond The Sandbox – How Marketers Can Prepare For The Fast-Approaching Cookie Armageddon
Yes, this headline contains "cookie armageddon". Yes, it's B&T's desperate attempts to appear risqué & controversial.
Opinion
Industry Reacts To Google’s Delay On Blocking Third-Party Cookies Again
If you thought cookies, COVID and ScoMo at Hillsong was just SO 2021, think again with this recurring case of déjà vu.
Could The Death Of Cookies Actually Breathe New Life Into Advertising?
This tech guru argues the end of cookies is a good thing for adland. B&T has not sought his views on Adele's new single.
Opinion
Apathy Is The Enemy: Why Google’s Cookie Delay Should Entice Marketers To Turn To First-Party Data Sooner
Apathy is the enemy unless, of course, you are a gym that profits from people being too lazy to use their membership.
Opinion
Maintaining Performance, Respecting Privacy: How To Prepare For A World Without Cookies
Preview link: https://preview.shorthand.com/7TZHNLDcZpezUeHG
Partner Content
The Cookie Apocalypse: Our Privacy Panacea Or Big Tech Biding Time?
Forget the headline, but if the accompanying photo is any indication, you're in for a rollicking good time here.
Opinion
“The Industry Wasn’t Ready”: All The Fallout From Google’s Cookie Delay
Everyone in the office talking cookies & you're reaching for the Chocolate Wheatens? Plagiarise immediately from here.
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Google Delays Third-Party Cookie Deprecation Until 2023
On the upside, Google's delayed turning off cookies till 2023. On the down, you've got two more years' reading about it.
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Avoiding Consent Fatigue: Six Steps To Keep Your Brand Ahead Of The Cookieless Curve
Much like this bloody pandemic and Larry Emdur, cookies seem to be the topic that just won't go away.
Opinion
Analysis: How Are Australia’s Biggest Supermarkets Stacking Up When It Comes To Digital Privacy?
Coles and Woolies might be neck and neck when it comes to privacy, but Coles definitely does a superior roast chook.
Opinion
Strategies And Opportunities For A Cookieless World
There's no denying cookieless has been THE buzzword of 2021. Well, that and AstraZeneca and the oxymoron vegan chicken.
Partner Content
Should We End The Quest To Replace The Cookie?
Looking at the latest identity solutions being explored by the digital advertising industry, and whether seeking a singl...
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Imagining Life After Cookies With LiveRamp’s Deb O’Sullivan
We've busted out the crystal ball to take a look into the future. Apparently the Lotto numbers are 10, 4, 29, 3, 43, 26.
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The Power Of Trust: Why Microsoft Advertising Is Ready For Life After Cookies
If 2020's remembered for anything it'll be the end of cookies. Pangolins & Sam Armytage's engagement aside, that is.
Partner Content
Quantcast Debuts New Tool To Help Publishers In A World Without Cookies
Quantcast, the audience intelligence company and leader in consent management, today announced it has launched Permisio,...
Embracing A Cookieless Future
Is everyone talking "cookieless" in your marketing team? Make sure you're right on the money with the lingo with this.
Opinion
Identity In Digital Advertising: It’s Everyone’s Problem
Identity in digital advertising joins putting the toilet seat down and taking the bins out as "everybody's problem".
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