Tealium’s Kieran Smith: ‘DMPs No Longer Offer Marketers Value Like A CDP’ But Switching Could Bring Unprecedented Benefits
With DMPs, CDPs & more, we've got all the TLAs in this story (that's a three-letter acronym, if you were wondering).
With DMPs, CDPs & more, we've got all the TLAs in this story (that's a three-letter acronym, if you were wondering).
DCRs, CDPs, STIs. B&T only understands one of these acronyms.
This expert casts an eye over CDP shortcomings. Sadly, shortcomings at networking drinks' hors d'oeuvres not addressed.
SCA has teamed up with Salesforce. Although that's not to suggest Salesforce will be hosting the Triple M Grill Team.
The AI on Salesforce's Marketing Cloud can do almost everything but go to the pub with your clients for a long lunch.
Discover why an EDP is far more than a CDP. That said, why an R2-D2 is better than a C-3PO isn't broached at any length.
This headline can be seen two ways. (1) Insightful industry news or (2) curly tongue-twister the whole office can enjoy.
B&T's tech writer swears this is big news. He also swears Crocs and socks are cool. Do with that what you will.
This blogger encourages brands to become more obsessed with customers, but not in a 'watch them sleep' kind of way.