Five Ways To Be Data-Led And Customer-Obsessed
This blogger encourages brands to become more obsessed with customers, but not in a 'watch them sleep' kind of way.
Opinion
Carat’s Brendon Cropper On Tackling The ‘Dataverse’
B&T goes one-on-one with Carat's chief data officer, Brendon Cropper. As in we interviewed him, not wrestled naked.
Carat Stakes Out Data’s Tightrope Of Trust
B&T had the QR code tattoo completed ages ago when they were still the next best thing. We think our data's pretty safe.
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Carat Recruits oOh!media’s Brendon Cropper For Newly-created Role
Carat has a new data and experience officer, and that's him in the blue jacket. Which blue jacket is today's riddle?