Spotlight On Sponsors: Summer Sports Incoming As A Number Of Organisations Score Major Deals
It's all you need to know in the world of sports marketing.…
Sustainability On & Off The Court: Australian Open Partners With Waterdrop
Is your AO experience too much Veuve & party pies in a…
OOh!media & Tennis Australia Serve Up Out Of Home Australian Open Integration
oOh!media unveils its OOH plans for January's Australian Open. Just in case…
EZZ Partners With Australian Open To Reach Chinese & South East Asian Tennis Fans
Australian Open enlists EZZ to promote the tournament in Asia. Not that…
Serving Up An AI-Powered Game-Changing Approach To Sports Partnerships
It's longer merely a trip to the footy, but a digital-led fan…
CJ Media Serves Up Australian Open For South Korean Viewers
Deal will see South Koreans enjoying the Oz Open until 2027. Or…
Influencers Just Some Of The Australian Open’s One Million Attendees
Tennis Australia uses an influencer-focused marketing approach that help gain them one…
Australian Open 2024: By Numbers, Pictures And Partners
It's all the stats from the Oz Open bar mentions of Nadal's…
Tuesday TV Ratings: The Oz Open Continues To Fluctuate As Big Names Head For The Exits
Nothing says January like too much sport on the telly, does it.…
Google Pixel Gets Into The Australian Open Game With 72andSunny.
Much like bread makers and Shannon Noll albums, does anyone actually own…
Australian Open’s Most Influential WAGs Earning Up To $15K For A Single Insta Post
A new study into wealthy tennis WAGS does nothing to allay the…
Monday TV Ratings: Cricket Gives The Tennis A Nudge As Seven Catches The Win
Think it's all tennis, tennis & more tennis in January? Think again…
“Absolutely Devestated”: De Minaur’s Oz Open Dreams Die But Ratings Remain Strong
It was a who's who of Melbourne glitterati at the tennis last…
Sunday TV Ratings: de Minaur’s Untimely Departure Proves Ratings Ace For Nine
Sadly no more Aussies in the singles at the Oz Open. However,…
Nine’s Fed Square Tennis Broadcast Proves A Hit With Melburnians
Flatmates sending you barmy by watching Gladiators on 10? This tennis fan…
British Journo Mike Dickson Dies While Covering The Australian Open
Thoughts are with Mike Dickson's family, friends and colleagues during this difficult…
“Wokest Seagulls Ever”: Internet Reacts To The Wildlife Terrorising The Australian Open
Online punters were left crowing for more following the seagulls' performance.
Monday TV Ratings: It’s All About The Tennis, As 10’s Gladiators Gets Aced
Despite the global appeal of tennis, there can be no denying its…
Australian Open Just The Beginning For Brands Hoping To Ace 2024
Not tired of the Australian Open yet? Good. There's plenty more to…
Good Weekend Tennis Magazine Returns Serve For A Second Year
Parent company Nine reckons you're just going to love this ace tennis…
Nine Returns Its Tennis Magazine Ahead Of Australian Open
Will we run out of tennis puns before the Open is over…
Pacific Blue To Power Australian Open 2024 With 100% Renewable Energy
100 per cent renewable energy generator and retailer Pacific Blue will power…
Demon’s Dominance: What Does De Minaur’s Top Ten Ranking Mean For AO24 Ratings?
Will our big hitter lead to the Aussie Open being more than…
BizCover Sticks To What They Know With Timely Tennis Campaign
We simply can't get enough of furry green balls at B&T Towers…
MATTA Showcases Tennis In All Its Glory In ATP Tour Campaign
Think tennis is dull and genteel? This campaign shows it's a MATTA…
Elle Macpherson To Headline AO Inspirational Series
Macpherson set to wow crowds with story of her "continuous evolution" rather…
Australian Open & Louis Vuitton Announce Stylish Partnership
Louis Vuitton says we're so much more than overpriced duty free in…
New Balance Signs Extensive Agreement With Australian Open & United Cup
We're fast approaching tennis season in Australia, but will it be sullied…
Game, Set, Match! Ralph Lauren Returns As The Official Outfitter Of The Australian Open
Ralph Lauren set to bring some glamour to next year's Australian Open.…
Rethink Ink: It’s Game, Set, Match For The Inaugural Issue Of “Tennis”
It's B&T's ongoing series to the power of print & ink! And…
Tuesday TV Wrap: Australian Open Serves Nine A Win
Don't know who to cheer for at the Oz Open with no…
Kia Unveils Activation Celebrating Its 22 Year Oz Open Partnership
Didn't manage to blag corporate tickets to the tennis this year? Plot…
Nine’s 2023 Australian Open Starts Today
It's everything you need to know about the Oz Open sans how…
Nine Unveils Sponsors For 2023 Australian Open
Hungover ANZ Bank hospo clients will be heartened to hear that Maccas…
ANZ Returns To Australian Open But Cuts Children’s Tennis Program Funding To Focus On Client Hospitality
Props to ANZ for focusing on what really matters: getting your clients…
Kia Extends Australian Open Sponsorship To 2028
Kia has officially extended its sponsorship deal with the Australian Open tennis…
Tennis Australia Set To Sign Record $100m Kia Sponsorship Deal
Whether sponsorship money will be used to get defending champ Rafael Nadal…
Nine Set To Ink $500M Australian Open Tennis Deal To 2030
Sneesby demands the company's finest feather & quill as Nine set to…
Nine’s Matt Granger On Why Tennis Is The Perfect Platform For Brands To Have Fun
B&T's chatting with Nine's Matt Granger on all things tennis. But not…
Cotton On Sponsors Thanasi Kokkinakis, After He Went Viral For Wearing Their $40 Shorts
Sadly Kokkinakis draws the line at using cheap Tennis rackets to get…
