Doritos 3D Launch New AR-Boosted Experience On Snapchat That Will Have You Losing Your Head
To celebrate the return of the bold new Doritos 3D Crunch chip range across Australia, PepsiCo has partnered with Snapch...
Perfection Fresh Launches AR Campaign Via The Live Agency & Unbnd
Perfection Fresh uses the power of immersive Augmented Reality to educate consumers on fresh produce farming and seasona...
Snap Launches Creative Studio For AR Advertising
Snap's newest AR agency will no doubt be responsible for sending out some fancy Christmas cards.
WPP And Snap Launch Augmented Reality Partnership
AR has been the industry buzzword for a few years now, but WPP & Snap are reigniting the buzz in latest partnership.
NFL Crowd Stunned By Mixed Reality Panther
American live sport now dabbling in mixed reality, while here in Australia it's still $11 for a bag of chips at a game.
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“Snap Is A Camera Company”: Snapchat Puts The Camera In Focus For 2021
Snapchat confirms it is not put off by Kodak's bankruptcy troubles and wants to become a camera company.
Burger King Turns To Reddit For New Ad Skewering Ridiculous Conspiracy Theories
Nothing provides a belly laugh like a Burger King ad. And nothing provides an actual belly like a Burger King burger.
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Facebook To Launch AR Compatible Wristband
A Facebook AR wristband coupled with an Apple watch could spell the beginning of a booming hand insurance industry.
Google Launches Aussie AR Animals With New Film From Emotive
Google may have had its share of bad press in recent times; but not today readers, here's some cute and cuddly news.
AR Lens Use On Snapchat Up 37%
AR lens use on Snapchat up 37%! Is that good? We don't even know. Email B&T and tell us if that's considered good.
Snapchat Extends AR Offering With Easy-To-Use Lens Tool
Snapchat unveils easy-to-use lens tool. Although, B&T still had to get the work experience student to explain it to us.
Clearly.Com.Au Becomes First Brand To Use Shoppable AR-Powered Facebook Ads
Here's one of those techy, futuristic, AI-inspired stories B&T likes to run without actually understanding any of it.
Qatar Airways Launches Football-Inspired AR Game With Facebook
Qatar Airways unveils nifty new AR thingy. Still no news if it's pronounced "Kut-tar" or "Cutter", however.
Greygoose Creates World-First AR Experience
Greygoose Vodka creates world-first AR experience! Made even more AR-ish by drinking a bottle of the stuff first.
The AR Revolution: What B&T’s Latest Magazine Cover Is All About
Did the new B&T land on your desk only for confusion to rein over the whizzbang, futuristic cover? All's explained here.
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Branded Events To Dominate 2020 Marketing
A brand experience creative has tipped branded events to surge in 2020 on the back of technological innovation. The Comp...
Facebook Puts Interactivity At The Core Of New Ads Bundle
More proof of Mr Zuckerberg's persistent jotting on napkins, comes yet another Facebook initiative.
Instagram Introduces Easy To Use AR Portal
Can't get enough of turning yourself into a poodle with lipstick on Instagram? Get set to say "woof woof" to this news.