Adshel And Roy Morgan Team Up To Enhance Advertiser Offering
The out-of-homer has jumped into bed with the research guru in a union that's set to give clients far greater targeting.
The out-of-homer has jumped into bed with the research guru in a union that's set to give clients far greater targeting.
The partnership integrates consumer segmentation tool Helix Personas with Yahoo7's ad solutions.
Roy Morgan Research and Bohemia bring the power and insights of Helix Personas to the recent Red Rooster campaign.