‘Half Of Advertising Is Dull, Ineffective And A Waste Of Money’ – System1’s Jon Evans’ Urgent Plea To Improve Creativity And Effectiveness
Marketers would pay attention but are too busy jumping on the latest sea shanty bandwagon on TikTok.
Marketers would pay attention but are too busy jumping on the latest sea shanty bandwagon on TikTok.
B&T has a zero tolerance to drugs policy. However, when invited to the Mumbrella Christmas party, all gloves are off.
Just six campaigns in and emissions cut by up to two thirds against benchmarks
Aussie adland in strife over some of its 'green' claims. By that we mean environmental claims, NOT fibrous vegetables.
Can't escape the horror in Gaza no matter where you turn? Sadly, it's now pervading into B&T's editorial too.
Agency chiefs weigh in on on SBS's upfronts yesterday. Alas, no calls for more sex and nudity in its foreign films.
n3 Hub, has today announced the launch of CDP-as-a-Service. The new offering will allow marketing and advertising agenci...
Former Saatchis boss Kevin Roberts was in town and B&T even scored a one-on-one. Fear not, he did all the talking.
Here's more ammunition for the "print is dead" brigade. Who are not to be mistaken with the "Elvis is alive" brigade.
Integral Ad Science (IAS) has added a post-bid brand safety and suitability measurement solution to its ongoing partners...
Instagram unveils new features for users and even more cash for Mr Zuckerberg.
New report finds the tech giants set to get even bigger, with their owners set to get even weirder and madder.
B&T's chatting with Index Exchange's Janette Higginson. And thankfully for you, Janette did most of the talking.
A new report – UK Advertising’s Adspend Review: The Pandemic Effect – has been published today to mark the definit...
Latest study reveals marketers' neglect of the over 55s. Maybe not Steradent or Werther's Original marketers, however.
Meta unveils new must-listen podcast. Alas, it doesn't have a drunk Zuck regaling bawdy sea shanties, however.
Does your CTV's creative & data resemble the draw with the lidless Tupperware? Fix it with this Marie Kondo-esque read.
Study finds global ad & PR industries to hit $1.2 trillion! An estimated third of it to go to Pablo Escobar Enterprises.