The New BAU: COVID-19 Has Supercharged Digital Transformation
Often regarded as a slow and drawn out process, the COVID-19 outbreak has forced many organisations to rapidly accelerat...
Often regarded as a slow and drawn out process, the COVID-19 outbreak has forced many organisations to rapidly accelerat...
Predictive marketing platform provider Rocket Fuel has been named as a Snapchat Certified Partner, significantly increas...
Predictive marketing platform provider Rocket Fuel has announced new self-service offerings, including Dynamic Creative...
B&T's speculation of Sizmek acquiring Rocket Fuel proves spot-on despite us never actually speculating it.
Has Sharon from accounts recently been replaced by a Dr Who-like Dalek? Worried you're next? Find a little comfort here.
Rocket Fuel’s unveiled its "Consumer Perceptions of AI Survey". And here it is whittled down to 11 easy paragraphs.
An anti-malvertising platform may sound like a giant laser akin to the Imperial Forces, but as you'll read, it's not.
Rocket Fuel has expanded its partnership with IBM by integrating Watson Discovery into its predictive marketing platform...
Yes, it's another appointment story. And yes, B&T persists with that godawful library image to illustrate it.
Programmatic marketing platform provider Rocket Fuel today announced the appointment of Mailee Creacy as country manager...
Upon leaving the Rocket Fuel offices do you remark, "What attractive staff"? These new recruits confirm said reputation.
Such is the Olympic spirit at B&T we're having a staff athletics carnival. Admittedly, yes, it'll be held in the pub.
It's rare B&T publishes anything stamped "must read", but if we had said stamp we'd use it on this "must read" read.
A Melbourne office sans staff is like a bun without a pattie. Here's some new hires (neither of which are called Patty).
Mobile players may be claiming they're getting most of the ad honey pot, but it's not as it seems says this new report.
We regard the Terminator series of films as non-fiction. And this article is merely more ammunition.
Eyeota data segments now available in Rocket Fuel’s Programmatic Marketing Platform
Are you confused about the best tech for your business? Well, this exploratory piece may not end that confusion.