Macca’s Marketing Director, Samantha McLeod On Big Mac Chant: “What Was Once Old Is Now Cool Again”
Macca's using the power of nostalgia in latest Big Mac campaign. Well, only for those who've ever eaten one sober.
Macca's using the power of nostalgia in latest Big Mac campaign. Well, only for those who've ever eaten one sober.
Other than a Cannes Gold Lion, there can be no greater industry accolade than having your ad banned by a watchdog.
B&T chats with the marvellous Les Binet, who equally enjoyed our finger puppetry and stirring Shirley Bassey rendition.