What’s The Difference Between AI & Computer Vision? And Why Every Marketer Needs To Know

What’s The Difference Between AI & Computer Vision? And Why Every Marketer Needs To Know
SHARE
THIS



In this guest post, GumGum’s vice president ANZ, Jon Stubley (pictured below), takes a look at AI and computer vision. And explains why you’re about to hear a lot more about it…

If you go to the website for my own company you will see that we describe ourselves as “an artificial intelligence company with deep expertise in computer vision”.

AAEAAQAAAAAAAATfAAAAJDQwYzVlZjk4LTE2MjgtNGUzYS05ZTgzLWQyZjhmZjUxZTlkYw

Undoubtedly AI and computer vision is going to be a game changer for society (and within that the media and marketing industry) but in my conversations with industry executives this year, I’ve found that whilst some people are entirely across what AI and computer vision are, others are fairly sketchy in their understanding.

So, in case you’re wondering, here is the lowdown on what AI and computer vision actually are.

What is AI, what is computer vision and are they the same or different?

 While the following synthesis of a hugely broad and complex subject is unlikely to win any scientific awards, put simply AI means using computer systems to perform tasks and functions that usually require human intelligence. In other words, getting machines to think and act like humans. By tasks and functions, I mean things like speech recognition, translation of languages, decision-making and visual perception.

Which is where computer vision comes in. Computer vision describes the ability of machines to process and understand visual data; automating the type of tasks the human eye can do.

So in layman’s terms, computer vision is AI applied to the visual world.

Why am I suddenly reading so much about AI?  It seems to be this year’s ‘Internet of Things’?

AI has been around for decades (if not more) but recent advances in data technology capabilities have turbo charged advances, which is why you are reading about it so much now.

One of the most important breakthroughs came in 2011. Up until this point, scientists had thought that in order for machines to think and interact like humans, it required uploading huge quantities of knowledge data to a computer, and then uploading vast sets of rules for how to process the data (for example, the syntax and grammar rules of a language).

However, in 2011 AI researchers at Google had a Eureka moment.  The researchers, working on complex computing systems called neural networks and deep learning (modelled on how human brains work) reversed the process. That is, instead of inputting the rules themselves, they fed the computer huge amounts of data that had been precisely labelled and let the machine analyse it – a process known as ‘supervised learning’.  The machines were then able to recognise unlabelled data that was fed to it, having ‘learned’ for itself how to recognise it from the ingested labelled data.

In one landmark test, their machines were able to detect false positives and negatives in diagnosing diabetic retinopathy 90 percent of the time, versus human doctors who were correct only 80 per cent of the time on average.

This breakthrough ushered in the arrival of fast AI-enabled personal digital assistants like Alexa, Cortana, Google Assistant, and Siri that we are all familiar with. 

How is computer vision already being used?

Computer vision already has a host of day to day applications that you are likely already using; if you use Google Translate to decipher foreign menus or road signs for example or to search images in Google Photos using search terms, that’s already a form of computer vision you have accessible on the daily basis.

Within industry and society, there are too many examples out there to try and condense, but perhaps the most advanced are in healthcare, transport and in homes and cities.

In the medical sector, image recognition is increasingly being used to analyse X-rays, MRI, CAT, mammography, and other scansSince 90 percent of all medical data is image based, and computers can analyse just as well or even better than humans, this is set to continue. Not only that, it is also being used in real life procedures via that create perfect stitches and driving safer outcomes.

Self-driving cars are another obvious example; if you allow a Tesla to drive itself, it uses a host of cameras as well as sonars to both prevent you veering across lanes, and you. Similarly, computer vision is coming to the fore in ‘smart cities’ where it is being used to solve traffic and crime issues.

And we will soon be able to get takeaway delivered to our doors with Amazon recently trialling pizza delivery drones in the UK that use computer vision to avoid obstacles.

How will computer vision change marketing?

It already is. Image recognition is a crucial tool for processing the crazy amount of visual data that is uploaded and shared online every second; GumGum uses it to serve appropriate in-image and in-screen ads and for social media and sports sponsorship brand analysis and evaluation.

Going forward it will be used for a host of marketing applications. It is going to revolutionise shopping and merchandising (you’ll be able to buy clothes via Siri and Alexa amongst other innovations); enable real-time focus groups; refine re-targeting and real-time optimisation and so much more.

In its ultimate application, it can even be used to create a robotic creative. In fact, it already has. McCann Japan recently developed an AI Creative Director and pitted it against a real one to make an advert for Clorets Mint Tabs. The results were showcased earlier this year at an IAB event in the UK and ominously industry executives preferred the robot’s commercial.

You can decide which you think is better here, but either way, computer vision is going to be integral to almost all parts of our industry. So it’s time to make sure you get up to speed.

Latest News

Women In Media Profile: Kirsty Bloore
  • Media

Women In Media Profile: Kirsty Bloore

Bereft of any Monday motivation? Let today's Women in Media profile be like low-current electric waves to the brain.

by B&T Magazine

B&T Magazine
Arq Group Activates New Branding By Hulsbosch  
  • Media

Arq Group Activates New Branding By Hulsbosch  

Arq Group has launched a new identity created by award-winning agency Hulsbosch, with the business rebranding from Melbourne IT to Arq. Previously known as Melbourne IT, the company was founded in 1996 as one of Melbourne University’s commercial ventures with the sole rights to manage .au domains in the early days of the Internet. Melbourne IT […]

Adshel Unveils ANZ Takeover Via PHD
  • Campaigns
  • Media

Adshel Unveils ANZ Takeover Via PHD

ANZ, in partnership with PHD and Adshel, have taken to the streets with a total take-over of the entire Adshel Live network. For one hour, between 8am and 9am on Tuesday 19 June, ANZ is inviting commuters to download the new ANZ app by showing six different ways the app can help them manage their […]

Nine Launches Big Ideas Pop-Up Store
  • Media

Nine Launches Big Ideas Pop-Up Store

Nine has today launched a new pop-up store, The Big Ideas Store by 9Powered, which will host a series of events, workshops, research studies and guest speakers that demonstrate how Nine’s integrated business works to formulate better solutions to the challenges facing marketers. Over the next two weeks, The Big Ideas Store will highlight how […]

Gillian Armstrong: Adland’s Become “Brainwashed Into Thinking All Directors Have Beards”
  • Advertising

Gillian Armstrong: Adland’s Become “Brainwashed Into Thinking All Directors Have Beards”

Acclaimed Australian director Gillian Armstrong has launched a stinging attack on agency “boys’ club” that, she believes, continue to overlook female directors for TV campaigns. Armstrong, 67, cited stats that show half of all graduate directors leaving Aussie colleges are now female, they’re regularly cleaning-up in short film competitions, however, it’s not translating to directing work within the industry. Only about […]

by B&T Magazine

B&T Magazine
Carat & Initiative Share The Spoils In WA Government’s $65 Million Media Business
  • Media

Carat & Initiative Share The Spoils In WA Government’s $65 Million Media Business

IPG’s Initiative and Dentsu’s Carat have both been awarded a slice of the West Australian government’s $65 million spend. The government account is broken into two entities – campaign and non-campaign – each with its own agency roster. Carat has retained its long-standing position on the agency panel for all campaign work, which accounts for […]

A Golden Opportunity! Lucky Numbers For Sale!
  • Marketing
  • Partner Content

A Golden Opportunity! Lucky Numbers For Sale!

In case you missed it last week, a very lucky phone number – 1800 80 80 80 – is up for sale. And it could be yours!

Partner Content

by Customer Connect

The AppNexus Marketplace Launches Guaranteed Views
  • Technology

The AppNexus Marketplace Launches Guaranteed Views

AppNexus, the world’s leading independent advertising technology company, today announced the launch of Guaranteed Views, a marketplace product that changes the way advertising is bought and sold on the open internet. Guaranteed Views enables marketers and agencies to pay only for ads that are measured as viewable and is the first programmatic product that enables 100% viewable buying at scale outside of Facebook and Google.

Dentsu Aegis Network Predicts Australian Ad Spend Growth Of 2.8%
  • Marketing

Dentsu Aegis Network Predicts Australian Ad Spend Growth Of 2.8%

• Ad spend in Australia forecast to grow by 2.8% in 2018 , with main drivers of growth in Government, Retail, Finance and Gambling sectors. • Global advertising spend to grow by 3.9%, revised up from 3.6% in January 2018. • Digital to overtake TV for the first time, to reach 38.4% of global share (TV 35.5%). In 21 out of the 59 markets tracked, digital will be the leading advertising channel in 2018. • One quarter (25.2%) of global ad spend will be delivered through mobile devices for the first time.

Pac Mags Appoints New Client Strategy Director For Victoria
  • Media

Pac Mags Appoints New Client Strategy Director For Victoria

Seven West Media’s Pacific Magazines has announced the appointment of Emma Baston as client strategy director for Victoria. Baston has worked in senior digital media buying and planning roles at various agencies including UM Australia, Cummins&Partners and MindShare, with exposure across the strategy, communications and creative process. She has also worked at Facebook in a […]

Seamless pattern of a crowd of many different people profile heads. Vector background.
  • Media

SBS Launches Diverse Communities Content Initiative

SBS has launched the Short-Form Content Initiative, a commitment to providing increased opportunities for Australian creatives from diverse communities through the commissioning and production of content for SBS On Demand. SBS has partnered with five of Australia’s screen agencies, including Film Victoria, Create NSW, Screen Queensland, Screenwest and South Australian Film Corporation. The initiative aims […]

BIG W Unveils Toy Mania Via M&C Saatchi
  • Campaigns

BIG W Unveils Toy Mania Via M&C Saatchi

BIG W, the home for families, fun and entertainment, has today launched its annual toy sale campaign – Toy Mania. Running until 11 July, the campaign showcases the frenzy and hysteria that comes with the BIG W toy sale. It also highlights that buying toys can be just as fun as playing with them and […]

Datorama Launches AI-Supported Data Visualisation Tool ‘Data Canvas’
  • Technology

Datorama Launches AI-Supported Data Visualisation Tool ‘Data Canvas’

Datorama, a global technology company, today announced the launch of Data Canvas, a suite of new data visualisation capabilities within its Marketing Intelligence platform. Datorama Data Canvas leverages the power of artificial intelligence (AI) in a brand new way — to help marketers create expert-designed dashboards to tell compelling, data-driven stories. Datorama’s previous AI releases have […]

Who’s Looking The Goods At Cannes Lions 2018
  • Opinion

Who’s Looking The Goods At Cannes Lions 2018

In this opinion, Fjord lead Bronwyn van der Merwe (pictured below) discusses the work to look out for at Cannes Lions 2018. I fully expect there will be some staggering examples of creative brilliance at Cannes Lions this year, and I’d recommend anyone going resists having their attention pulled by projects that are largely based on […]

Opinion

by B&T Magazine

B&T Magazine
We Are Social Acquires Socialize
  • Media

We Are Social Acquires Socialize

We Are Social has acquired Socialize; however, it will not be renamed We Are Socialize or even Margaret for that matter.

Global Marketing Player adm Appoints Country Manager For Australia & NZ
  • Marketing

Global Marketing Player adm Appoints Country Manager For Australia & NZ

International marketing services business adm Group Ltd has appointed Matt Cave as its country lead for Australia and New Zealand. Cave (pictured above) has more than 25 years of industry experience in the Asia-Pacific region, and will be instrumental in driving adm’s expansion throughout Australia and New Zealand. With 26 offices in 19 countries around […]

Weploy CMO Ben Eatwell: “We Want To Help Businesses Challenge The Status Quo”
  • Media
  • Technology

Weploy CMO Ben Eatwell: “We Want To Help Businesses Challenge The Status Quo”

Weploy began with a shared realisation between two friends that recruiting quality staff had become too complicated and it was high-time so declutter the process. Based in Melbourne, the start-up combines Tinder-style online skills-matching with Australian job market, and in doing so, rids eager employers of the strenuous – and at times incredibly uncomfortable – […]

Nielsen Acquires Sydney-Based Media Analysis Business Landsberry & James
  • Marketing

Nielsen Acquires Sydney-Based Media Analysis Business Landsberry & James

Nielsen has announced it has acquired Landsberry & James (L&J), a leading media analysis and software company based in Sydney, Australia. L&J designs, develops and markets software across the entire media analytics, planning, buying and post analysis process for television, digital, radio, advertising expenditure and advertising creatives. Nielsen’s investment in L&J enables an unparalleled and powerful […]

Pac Mags’ Home Beautiful Partners With Harvey Norman To Launch ‘Cooks Co-Op’
  • Marketing
  • Media

Pac Mags’ Home Beautiful Partners With Harvey Norman To Launch ‘Cooks Co-Op’

Home Beautiful and Harvey Norman have partnered on a new content series which will transform a quintessential Aussie shed into a field-to-fork restaurant whilst showcasing culinary local heroes. In 2012, Martin Boetz (pictured above, right) – the chef behind the cult following of Longrain during his 13-year stint – escaped the bustle of the big smoke […]

Music Feeds & Purple Sneakers Join Forces
  • Media

Music Feeds & Purple Sneakers Join Forces

Music Feeds and Purple Sneakers have unveiled a new strategic partnership that will allow music industry and direct advertisers to extend campaign bookings across all Purple Sneakers digital platforms when booking with Music Feeds. Founded in 2005 by Martin Novosel as a club brand and events company, Purple Sneakers is a key player in the Australian […]

by B&T Magazine

B&T Magazine
Headway & App Annie Get Ready For FIFA 2018
  • Media
  • Technology

Headway & App Annie Get Ready For FIFA 2018

Headway, the leading data-driven media buying company, has teamed up with market data and insights company AppAnnie. Together, the companies have unveiled The App Marketer’s Guide to the World Cup – a whitepaper designed to help app marketers succeed. Every year, flagship sporting events are breaking the internet with increasing viewership and the 2018 FIFA World Cup […]

Twitter Makes In-Stream Video Ads Available To All
  • Advertising
  • Media

Twitter Makes In-Stream Video Ads Available To All

Social media giant Twitter has announced it’s making in-stream video ads available to all advertisers – including self-serve – across 12 markets, including Australia. The popular video format attaches pre-roll content in front of premium publisher videos and highlights. The 12 international markets where Twitter’s in-stream ads will be available are Australia, Brazil, Canada, France, […]

Australian Alliance For Data Leadership Appoints New CEO
  • Advertising
  • Marketing

Australian Alliance For Data Leadership Appoints New CEO

The Australian Alliance for Data Leadership (AADL) has announced the appointment of credentialled senior executive Stephen Porges as its new CEO. Porges currently sits on a number of company boards, has considerable public and private sector listed company management expertise, and has been instrumental in successful data-driven businesses. He also brings CEO skills gained at […]

Business , Nicola Lewis poses for a portrait in Surry Hills. Lewis is being appointed to run WPP's GroupM in Australia and New Zealand.  
Pic Jenny Evans
  • Media

Women In Media Profile: Nicola Lewis

GroupM investment chief Nicola Lewis is grilled in latest Women in Media profile. It's more a gentle simmer, really.

by B&T Magazine

B&T Magazine