How To Target Last Minute Lovers Ahead Of Valentine’s Day

How To Target Last Minute Lovers Ahead Of Valentine’s Day
SHARE
THIS



Valentine’s Day is more than just an excuse to tell your significant other how much you love them. For brands, it’s an opportunity to increase sales, engage new customers and tap into a day that is top of mind with consumers. Aparna Gray, head of marketing APAC at e-commerce acceleration provider SLI Systems shares how to target last minute Valentine’s lovers.

For any business, regardless of industry, focusing on timely days provides a unique opportunity to reach your target audience and sell products you know consumers will be looking for – especially on mobile. Increasingly, the pathway to purchase is on mobile and year-on-year there is an increase in m-commerce due to the flexibility, fast delivery and overall convenience it offers consumers. For brands, the opportunity is to meet consumers head-on with mobile and reach them 24/7.

With Valentine’s Day right around the corner, here are four tips for brands to maximise their reach and engagement online and on mobile – Ensuring that purchasing a rose won’t be a thorn in your customers’ side:

1: Autocomplete sentences

Having an autocomplete feature is a great way to increase the speed at which customers navigate your site. This is because it means that users only have to type in a few letters to find the search term they want. With holidays such as Valentine’s Day, shoppers tend to be looking for specific gifts, making this easy to implement. SLI analysis around Valentine’s Day last year found 64 per cent of shoppers were searching for roses over any other flower with almost half (47 per cent) looking for red roses.

valentines_infographic_2015-527x1024

2: Give shoppers what they want

Due to the smaller screens, mobile shoppers need to see what they want in the first three to five results, or they’ll bounce off your website. It is crucial to make sure your search results are always accurate and relevant and use images where possible to highlight particular results.

3: Refine your refinements

For dropdowns options, use large, tap friendly buttons that list only the most popular refinements. This makes it easier for shoppers to narrow down to the perfect product they are looking to buy their loved one.

4: Make it personal

It is a smart idea to use site search data to inform your merchandising. As part of this you can watch for common searches and fast growing trends. Once you have mined this data, you can use it to create merchandising banners for the most popular products.

Timely shopping days are a major opportunity for e-retailers to optimise their mobile functionality and capitalise on the sales potential. By making these simple changes quickly and testing them, e-retailers can take full advantage and see return of investment in sales.

Please login with linkedin to comment

Designworks

Latest News

Women In Media Profile: Danni Wright
  • Media

Women In Media Profile: Danni Wright

We'd be headlining Danni Wright's Women in Media profile the "Wright stuff" if it wasn't utterly predictable and naff.

by B&T Magazine

B&T Magazine
Industry Generates A Record $10.5m For Social Impact
  • Media

Industry Generates A Record $10.5m For Social Impact

UnLtd, the media, marketing and creative industry’s social purpose organisation has announced a total industry contribution of $10.5m to social impact in FY18. The total value of funds, services, inventory and time donated by the media, marketing and creative industry increased by 21per cent compared to the previous financial year due to a growth in […]

Posterscope Promotes Two
  • Media

Posterscope Promotes Two

Posterscope, Dentsu Aegis Network’s specialist out-of-home agency, has promoted Ryan Hedditch to the newly created position of national head of strategy and Samantha Summers to Sydney Group Business Director. In his new role, Hedditch is charged with driving the continual improvement and transformation of the Posterscope offering to clients and partners. Summers’ promotion will see her lead […]

Outbrain Accelerates Growth With APAC Promotions
  • Media

Outbrain Accelerates Growth With APAC Promotions

Native discovery platformOutbrain has announced several movements in its regional leadership team, with plans to make more new hires. This comes on the heels of two senior appointments it made in February, after closing a record year in the region with expansion into new markets. Yoav Tourel has been promoted to head of sales for […]

Clems Syd & Extra GUM Unveil YouTube Digital Stage
  • Media

Clems Syd & Extra GUM Unveil YouTube Digital Stage

YouTube EXTRA Gum has launched EXTRA Support Acts, a program created to support Australia’s up and coming musicians by transforming pre-roll ads on YouTube into a digital support stage. It has been created in partnership with Clemenger BBDO Sydney as creative lead, Universal Music Australia and BRING for talent and music strategy and content, MediaCom and YouTube. The […]

OMD Australia Tops 2018 RECMA Rankings
  • Media

OMD Australia Tops 2018 RECMA Rankings

OMD Australia has taken the top spot for Australia’s Number 1 media agency in size, according to RECMA’s 2018 ‘Overall Activity Volume Rankings’ report released last week. Additionally, the company was named first in profile classification with a dominant profile for the 3rd consecutive year, along with vitality ranking and structure ranking. Furthermore, OMD Australia was also named […]

Red Agency Bolsters Sydney Team
  • Media

Red Agency Bolsters Sydney Team

Judging by the image, it seems Red Agency may have had no staff whatsoever prior to this hiring spree.

Nine Appoints Editor For 9Honey
  • Media

Nine Appoints Editor For 9Honey

B&T's editor coincidentally spilled honey on his shirt while typing this. And by typing, we mean copy and pasting.

Y&R Sydney Scores Best&Less   
  • Advertising
  • Media

Y&R Sydney Scores Best&Less  

Y&R wins Best&Less amid rumours the clothing shop its changing name to 'Somewhat OK&Reasonably cheap'.

Women In Media Profile: Judy Sahay
  • Media

Women In Media Profile: Judy Sahay

B&T's Women in Media profiles are like a wave washing over you. Even more so if an actual wave washes over you.

by B&T Magazine

B&T Magazine
How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)
  • Marketing
  • Opinion

How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)

In this opinion piece, SalesPreso co-founder and CMO Joel Thomson (pictured below) explains how B2B companies can use their data more effectively and deliver a personalised customer experience that matches their B2C counterparts. From the Cambridge Analytica scandal to the EU’s recent GDPR legislation, this year has prompted individuals all over the world to consider […]

Opinion

by B&T Magazine

B&T Magazine
M&C Saatchi Launches THIS Film Studio
  • Advertising
  • Marketing
  • Media

M&C Saatchi Launches THIS Film Studio

Not one to rest on its laurels, M&C Saatchi unveils new production studio it hasn't called 'Not One To Rest On Laurels'.

Creative Agency Launches Project Management Tool ‘Hassl’
  • Advertising
  • Technology

Creative Agency Launches Project Management Tool ‘Hassl’

Yesterday at TedX Melbourne the team behind award-winning, Melbourne-based agency Your Creative launched their new tech venture Hassl, the project management platform taking on Trello and the likes. With the belief there was a better design solution to project management, the platform has been developed over the last two years in collaboration with their clients. […]

ABC Axes Tom Ballard’s Tonightly
  • Media

ABC Axes Tom Ballard’s Tonightly

It's one of the ABC's edgier, controversial shows, but Tom Ballard's proven too edgy and controversial for ABC chiefs.

Taboola Strengthens APAC Programmatic Offering With New Partnership
  • Advertising
  • Media

Taboola Strengthens APAC Programmatic Offering With New Partnership

Global discovery platform Taboola has announced a strategic partnership with Wider Planet, Korea’s largest demand-side and data management platform. The partnership builds on Taboola’s programmatic efforts in Asia-Pacific, and will bring together Korea’s largest demand platform for agencies and brands to provide access to Taboola’s global audience through premium publisher placements. The partnership means advertisers […]

The Haus Picks Up Two New Clients
  • Marketing

The Haus Picks Up Two New Clients

The Haus announces two new client wins. Admittedly, not as good as winning three, but far better than losing four.