Social Media’s Not Evil And How It Can Help Brands Do A Lot Of Good

Social Media’s Not Evil And How It Can Help Brands Do A Lot Of Good
SHARE
THIS



Do you moan that social is evil and very possibly “the end of humankind as we know it”? But what about all the good it does, too, argues Michael Jenkins (pictured below), at Melbourne digital agency Shout! Web Strategy…

Social media gets a pretty bad wrap sometimes. If I had a dollar for every time time a Baby Boomer has moaned, ‘I’m so glad social media wasn’t around in my younger days’ I’d be writing this post from my own private island.

What about all the good things that come with social media?

Michael Jenkins

Take any one of the recent world events as an example. News of tragedy, devastation and heartache has been met with a world united via social media. Feeds flooded with rainbow filter in support of marriage equality; #prayforparis allowed Facebookers to support for those effected by the terrorist attacks with a click of a button; and closer to home the news of the Australian dairy crisis spurred the #milkmo.

Most recently, as we celebrate Global Breastfeeding Week, we also become aware of social media is helping to nourish thousands of babies across the country. Online communities such as Human Milk 4 Human Babies (HM4HB) – a Facebook milk-sharing network with 4000 Australian members – is just one of many initiatives fuelled by social media that is transforming the lives of women and their babies.

News Alerts

Social media helps break news as-it-happens. So much so, that 60 per cent of people to use sites like Facebook as their destination point for news updates. Social media is also breathing life into traditional news sources as they turn to digital platforms to promote print features and drive sales.

Safety checks

Quite possibly the most impactful new feature on Facebook, the safety check in has provided relief to many worried friends and family.  Activated after the Nepal earthquake , the safety check is a simple way to let your loved ones know you’re ok.

Gives ‘real’ people a voice

The ultimate democratising, mass communication tool, social media grants everyone a voice. It’s a platform where young and old can share their opinion on politics, sport, and perhaps more importantly, brand experiences with the world. It’s a tool to give people (and businesses) global proportions.  Who could ever forget when this young boy met his hero Batman?

Think social. Think good.

Social media platforms were also designed for good – to help reconnect long lost friends; and allow people to keep in touch.  Platforms like Facebook help create online communities of people who may have never met, but are connected by a common interest or mutual bond.  It’s given the unheard a real voice, and an opportunity to share an opinion and even lead the social agenda.

 

Please login with linkedin to comment

Latest News

AI – To Join It Or To Beat It
  • Media
  • Opinion

AI – To Join It Or To Beat It

I'm afraid we can't let you read this piece Dave! That's a joke about A Space Odyssey 2001, young B&T readers.

Opinion

by B&T Magazine

B&T Magazine
AnalogFolk Opens In Shanghai
  • Advertising

AnalogFolk Opens In Shanghai

AnalogFolk has opened in Shanghai and, as B&T's trusty Funk & Wagnalls atlas tell us, is somewhere near Wollongong.

Social TV – Will You Be At The Party?
  • Advertising
  • Marketing
  • Media
  • Opinion

Social TV – Will You Be At The Party?

Can't keep-up with the goings-on in the Aussie TV industry? Well, hit the couch, pull on the trakkie daks & peruse this.

Opinion

by Rochelle Burbury

Rochelle Burbury
JWT Melbourne Hooks John West’s Creative
  • Advertising

JWT Melbourne Hooks John West’s Creative

You'd only need snog a B&T staffer to know of our affection for the John West oysters in aspic & smoked mackerel ranges.

by B&T Magazine

B&T Magazine
Sydney-Based Tech Marketing Firm, Law Of The Jungle, Scoops Top International Gong
  • Marketing

Sydney-Based Tech Marketing Firm, Law Of The Jungle, Scoops Top International Gong

Sydney-based online cloud solution for marketing compliance, Law of the Jungle, has beaten the world’s best firms to win a prestigious RegTech Markets 2017 Spotlight Award. RegTech Markets, a global community for regulatory technology, inaugurated these awards to “shine a light on the world’s best and brightest RegTech companies”.  A panel of 30 industry experts […]

Is This The Bleakest Christmas Ad Ever?
  • Campaigns

Is This The Bleakest Christmas Ad Ever?

Tired of pretty people pulling bon-bons in your Christmas campaigns? Well, here's one to slash the wrists to instead.

by B&T Magazine

B&T Magazine
The Truth About Native Advertising!
  • Opinion

The Truth About Native Advertising!

Do you stammer about the office, railing against native advertising's great untruths? Read this and stop scaring people.

Opinion

by B&T Magazine

B&T Magazine
Why Are We Only Just Starting To Use VR To Train Staff?
  • Opinion
  • Technology

Why Are We Only Just Starting To Use VR To Train Staff?

In this opinion piece, PHD’s news business and marketing manager, Chloe Hooper (pictured below), argues why all agencies should be embracing VR to change the way they operate internally. Virtual reality (VR) is something most of us have had exposure to, but how many of us are really exploiting its potential to grow our people […]

Opinion

by B&T Magazine

B&T Magazine
PRIA Announces Winners Of 41st National Golden Target Awards
  • Marketing

PRIA Announces Winners Of 41st National Golden Target Awards

The Public Relations Institute of Australia (PRIA) last night announced the winners of the 41st National Golden Target Awards at a glittering ceremony hosted by Aussie actor and TV host Shane Jacobson at the Sydney Opera House. A sold-out crowd of more than 160 PR and communication professionals from around the country came together to […]

Personalisation At Scale: Targeting Audiences With People-based Marketing
  • Marketing
  • Opinion

Personalisation At Scale: Targeting Audiences With People-based Marketing

In this opinion piece, Indy Khabra (pictured below), national managing director at Amnet ANZ, explains power of the the people-based marketing equation, and also reminds marketers that they cannot afford to take data for granted. We are all talking about it. We all want it. We are all trying to get it. It’s that one-to-one […]

Opinion

by B&T Magazine

B&T Magazine