Presentation Mistakes You May Want To Avoid

Presentation Mistakes You May Want To Avoid
SHARE
THIS



As anyone who’s done it will tell you, pitching to clients can too often be all miss and no hit. Here, CEO of The Presentation Studio, Emma Bannister (pictured below), offers her tips to ensure your next preso has “winner” and not “snoozer” written all over it…

Ever sat through a presentation bored? Ever presented to an audience who has sat through your presentation bored?

Nothing sends people to sleep faster than screens of text, bullet points or numbers. Yet, unfortunately, that’s the case more times than not.

Emma-Bannister-1-750x489

A powerful presentation is your most valuable business tool. When you create something memorable and meaningful, it inspires your audience to consider the difference between what is their current reality and what it could be with your help.

So you need to learn how to share what you know in way that takes them on the journey with you.

There are three stages to create a powerful presentation: writing, designing and delivering. More importantly, there are three main mistakes that you must avoid.

  1. WRITING A REPORT

There is a big difference between a presentation and a report – don’t try to present a report. A presentation supports a speaker and what they are saying. The slides are designed to help the audience understand and remember important messages. It uses visuals to evoke emotion, infographics to simplify data or diagrams to explain a process.

A report is a standalone document that has lots of information – facts, stats, data and graphs. This document can be read on its own (like a magazine or brochure). If you present this kind of report on screen, your audience will be confused with the small text and lack of focus. It is a distraction while you are speaking.

Keep it simple, short and only present critical messages on slides, so they support what you are saying not dictate it.

  1. DESIGNING WITH NO SPACE

Effective design involves much more than making your slides ‘look pretty’. Design carries a professional impression, supports the delivery of your message and makes it easier for your audience to understand your main points.

You need to use white space (negative space) to draw your audience’s eyes to important information. Keeping margins and blocks of white space around text makes it much easier to read.

White space does not actually have to be white! It refers more to the area of design that is empty or not filled with text or images.

Give thought to every element of the presentation to make sure each is contributing to the overall objective. Highlight the most significant bit of information on each slide and remove everything else.

Then think about how you can best visually represent this. Is it a large word, simple icon or a diagram you can use?

  1. DELIVERING AND NOT SHARING

Your presentation lives on long after the lights go down. Sites like SlideShare, YouTube, Vimeo and LinkedIn offer a range of ways to connect with an audience far more significant than those in the original room.

Presentations created in PowerPoint can be saved as a video file, uploaded and set to either private or public viewing. The highest resolution possible is 1920 x 1080 with file type options as either .MP4 or .WMV. Adding a voice over is ideal, or download a soundtrack to make it more professional.

PowerPoint can now export videos in 4K resolution, too. Some of our clients love this because it means they can present their looping presentation in higher quality for their 4K displays.

If you don’t share your presentation afterwards, then you’re missing out on a critical opportunity to have more impact with more people.

If, on the other hand, you follow these tips to write, design and deliver your presentation next time, then you are well on your way to a powerful presentation, not a boring one.

Please login with linkedin to comment

Emma Bannister

Latest News

Starts At 60 Makes Two Executive Appointments
  • Media

Starts At 60 Makes Two Executive Appointments

Mature-age media platform Starts at 60 has welcomed two new leaders to its executive team as it looks to scale up and broaden its commercialisation. Amena Reza (pictured above, right) moves into the role of chief operating officer. She was formerly the managing director of ML Design, and is a chartered accountant and a non-executive […]

HubSpot Creates ‘Marketing Hub Starter’ For Small Businesses
  • Marketing
  • Technology

HubSpot Creates ‘Marketing Hub Starter’ For Small Businesses

Marketing software player HubSpot has launched Marketing Hub Starter, a new software offering that aims to give growing teams the tools they need to start marketing right. This new tier of HubSpot’s platform is designed with small businesses in mind, consolidating the capabilities of existing disparate marketing tools into one platform and offering an affordable […]

Market Research Industry Cracks Down On Shonky Behaviour With New Digital Platform
  • Marketing

Market Research Industry Cracks Down On Shonky Behaviour With New Digital Platform

The Association of Market and Social Research Organisations (AMSRO) has launched a digital platform to highlight fake or illegitimate research activities to the public. ‘Phish of the Day’ enables AMSRO members, as well as the general public, to report any scams or non-genuine market and social research activities to the association. These might include telemarketing […]

Pooled Energy Appoints Magnum & Co And The Wired Agency
  • Advertising
  • Marketing

Pooled Energy Appoints Magnum & Co And The Wired Agency

Swimming pool electricity retailer Pooled Energy has appointed Magnum & Co and sister agency The Wired Agency to its roster, following a competitive pitch. Magnum & Co will handle Pooled Energy’s social media and PR, while The Wired Agency has been appointed to manage the company’s search and display advertising. Both agencies will collaborate with […]

Masculinity Roasted In Clever New Ad
  • Advertising
  • Campaigns

Masculinity Roasted In Clever New Ad

Think masculinity means drinking a case without chundering? Well, rediscover it (& possibly yourself) with this top ad.

by B&T Magazine

B&T Magazine
WPP AUNZ Partners With Career Trackers Indigenous Internship Program
  • Advertising

WPP AUNZ Partners With Career Trackers Indigenous Internship Program

Advertising and marketing network WPP AUNZ has joined the Career Trackers Indigenous Internship Program as part of its commitment to a diverse workforce, and the creation of opportunities that inspire excellence. As part of the program, WPP AUNZ has welcomed its first three interns: Abi-Leigh Dillon (WPP AUNZ), Amy Mccutcheon (MediaCom) and Jacinta Evans (Ogilvy), […]

Taboo Goes On A Hiring Spree
  • Advertising

Taboo Goes On A Hiring Spree

Taboo has gone a hiring spree. And when it comes to sprees, that's far better than a shooting one or a farting one.

M&C Saatchi Group’s 1440 Shuts Up Shop
  • Marketing

M&C Saatchi Group’s 1440 Shuts Up Shop

Sadly, M&C Saatchi's 1440 is no more. And chances of it being reborn as 1550 not looking much chop either.

by B&T Magazine

B&T Magazine
Luke Kelly Becomes A Partner At HBT
  • Advertising
  • Marketing
  • Technology

Luke Kelly Becomes A Partner At HBT

B&T's not sure what's with that twirly thing in the press photo, suffice to say a vortex to an alternate dimension?

Women In Media Profile: Alison Michalk
  • Media

Women In Media Profile: Alison Michalk

If B&T's Women in Media profiles were an animal they would be a gazelle or lioness, or even a lioness eating a gazelle.

by B&T Magazine

B&T Magazine
Grant Broadcasters Makes Several Changes To Senior Executive Team
  • Media

Grant Broadcasters Makes Several Changes To Senior Executive Team

Independent media company Grant Broadcasters has announced a number of changes to its executive ranks. Grant Cameron will move up to become non-executive chairman for the company, and Alison Cameron (pictured above) – currently the chief operating officer – will assume the CEO role. Dugald Cameron remains responsible for the family’s investment portfolio and is […]