An Opinion On Virtual Reality By Someone Who Knows Absolutely Nothing About Virtual Reality

An Opinion On Virtual Reality By Someone Who Knows Absolutely Nothing About Virtual Reality
SHARE
THIS



Virtual reality is in the industry buzzword of the moment And in this opinion piece, MediaCom’s David Toussaint, recent 30 Under 30 winner) and relunctant tech-head, says, having recently strapped on a pair of VRs, it could possibly be the best thing ever!

I see a lot of posts about things like VR, and wearables and I actively avoid them.

AAEAAQAAAAAAAAP3AAAAJGZmZTJmN2RiLTc5NzctNDEwMi1iYzYwLWI1YzQwYTM2OTdlNQ

I could argue that I’m trying to be like an everyday Australian that doesn’t work in advertising wanting to remain ignorant about new tech in order to plan better by keeping it real, but that’s not true. I was just never that interested.

That is until last week when I tried it.

Now the reason I write this is because a lot of the time I avoid things written about game changing tech, and 10 things brands need to know about VR today because it’s not speaking my language, it’s for very keen people to put in trends decks and create some wonder, which is great. I have no beef with these people, these people are just not me.

So I write this for people like me that get by with tech but like to keep it top line. The people that haven’t updated the system on their iPhone for a while. The people whose eyes glaze over slightly when someone says programmatic and get very interested in the birds flying past the window outside. The people that think “what a life they must have?” and then quickly nod at whatever was just said.

So here it is, this is what is brilliant about VR, keeping it really basic.

Last week during ComX (an event created by MediaCom that ran simultaneously with TedX featuring talks and technology aimed at encouraging disruption & innovation), partner News Limited organized an HTC Vive. Brought in some HTC Vive? I don’t even know how to say it. There was HTC Vive there, it was in the building. Whatever you know what I mean.

And I was really sceptical. I wasn’t that fussed about it where others were. Like my dad Mario who kept his Nokia 3210 for years when the iPhone came out I just didn’t care. I didn’t need it. The world was perfectly fine the way it was.

But at one point the room was empty so I moseyed on in. I just Googled mosey actually, it means walked in a leisurely manner. That’s spot on. I walked in a leisurely manner into the room and put the VR on my face. I applied the VR? I’m not sure but I was strapped in. You know what I mean!

And here’s the thing. It was fantastic. There was a grid in there, like the Simpsons episode where Homer goes 3D and I was inside the grid, and I could see the control in my hands and could look around. And I said holy shit, this is cool!” And the guy running it laughed and said that this was only the loading menu and he was having some problems getting the level ready.

But for me I was already excited enough. And that’s what I want to reflect on here. There are probably a lot of people out there like me, that aren’t that techy, that live fairly normal lives and aren’t that whatever per cent of trend setter who need to be involved first with the best of the best. The people that would be pretty happy with just a little bit of fun in their day to create a positive experience. The people that would probably be happy with a branded loading screen because they were trying VR for the first time.

It sort of looked like Abed’s virtual world in world’s best show Community.

Anyway. Then the game loaded and I’ll touch on that briefly. Basically I spent five minutes defending a wall of a castle from little men with swords trying to take the gate. I’d load up a bow and arrow and fire it at the little sods and when too many of them got to the gate I’d fire at the roof and send burning oil on them. There were barrels that would explode as I did my duty for whatever kingdom or house I was defending. I was Legolas, I was Robin Hood, I was me at 10 years old at club med shooting bullseyes on a family holiday, I was in a different world. And I thought, wow. I want some of my friends to come with me into this world. We could defend the gate together. What if we spent our weekends defending the gate together? What a life!!

Anyway, I had a bloody good time. And it was simple, and the graphics were pretty basic like a Wii (probably on purpose not throwing shade at whatever game I was playing) and I walked away feeling really happy and a little bit dizzy.

So my view on this now has completely changed, and I had a really basic experience and that’s the thing. I just needed to get with the times. Like my dad Mario who now has an iPhone, two iPads and an iMac, I think I’m ready to embrace it.

Now I’m thinking about it from a brand perspective and I’m thinking about it simply. I’m not trying to blow people’s minds, I just want to give them a little bit of fun in their day, and let them forget about it after that for a while until we talk to them again (like what the purpose of most ads should be). I don’t want to give people the SXSW experience of VR, I want to give them a little smile in an ordinary situation.

Because most of the population are probably more like me, and less like you tech gurus talking about it now. Who might jump on this and start a comment war. But watch out guys, I’m pretty good with a bow and arrow now.

So, my opinion on VR? Top notch. 5/5, really splendid. At its simplest. Great job guys.

Please login with linkedin to comment

Latest News

TEG Announces Joint Venture With Chinese Ticketing Company
  • Marketing

TEG Announces Joint Venture With Chinese Ticketing Company

Australasian ticketing, live entertainment and data analytics company TEG has announced it has entered into a joint venture with Chinese counterpart YongLe. The joint venture will see TEG and YongLe launch a cloud-based ticketing and entertainment platform in China. The platform, expected to be launched in 2018, will be branded YunTek, which translates to ‘cloud […]

Streetfighter Media Launches Millennial Sampler Bag Offering For Brands
  • Marketing

Streetfighter Media Launches Millennial Sampler Bag Offering For Brands

Guerrilla marketing company Streetfighter Media has unveiled a new service designed for brands who want to engage Millennials straight after they attend a music gig.  Kicking Television is a white cotton tote bag, filled with products and goodies – and it’s given to Millennials for free. How does it work? The bags, with their unapologetic […]

Zenith Sydney MD Karen Halligan To Depart
  • Media

Zenith Sydney MD Karen Halligan To Depart

Zenith Sydney's Karen Halligan has pulled-up stumps, although that's not to infer bad light had anything to do with it.

by B&T Magazine

B&T Magazine
PR Agency Hotwire Rebrands
  • Marketing
  • Media

PR Agency Hotwire Rebrands

PR agency Hotwire has rebranded, yet sadly not to "Hot Cocks Who Rock Your Socks Off". Which would've been far cooler.

Challenger Agency VCCP Wins Creative Account For Torrens University Australia
  • Advertising

Challenger Agency VCCP Wins Creative Account For Torrens University Australia

After a competitive pitching process involving five agencies, Torrens University Australia has appointed challenger agency VCCP as its new brand strategy partner and creative agency for 2018. Acclaimed for its work on dynamic brands including ING and Compare the Market in the financial services sector, Laureate Australia CMO Anne Da Cunha said VCCP’s reputation as […]

GumGum Appoints Ansible’s Sarah Baskerville As Victorian Sales Director
  • Advertising
  • Technology

GumGum Appoints Ansible’s Sarah Baskerville As Victorian Sales Director

AI advertising company GumGum has announced the appointment of Sarah Baskerville as its sales director for Victoria. Baskerville joins GumGum from Ansible, where she spent two years as its Melbourne mobile director. Prior to joining Ansible, she was head of specialist sales and partnerships at News Corp Australia, and also held a number of sales […]

The Diamond Concierge Gives Away $85K Ring In Campaign By McCann Queensland
  • Advertising
  • Campaigns

The Diamond Concierge Gives Away $85K Ring In Campaign By McCann Queensland

McCann Queensland’s second instalment of ‘The 5th C’ campaign launched over the weekend for online diamond retailer The Diamond Concierge, which received over 47million views around the world in the first 48 hours of it being released. In this second phase of the campaign, The Diamond Concierge gave away an $85,000 diamond ring, with Gold […]

Sparro Recruits Key Account Director Following Client Wins
  • Marketing

Sparro Recruits Key Account Director Following Client Wins

Digital marketing agency Sparro has announced the appointment of Hannah Jones (pictured above) as a key account director following a spate of client wins. Jones joins Sparro’s senior team alongside founders Cameron and Morris Bryant, overseeing a portfolio of accounts that includes Webjet, Domino’s Pizza, TAFE NSW, Temple & Webster, F45 Training and Bing Lee. […]

Women’s Health’s Jacqui Mooney On Driving A Women’s Brand In An Evolving Industry
  • Media

Women’s Health’s Jacqui Mooney On Driving A Women’s Brand In An Evolving Industry

In an industry facing change, Jacqui Mooney, editor of Women’s Health believes brands such as hers will continue to be a constant. Please note: this article was contributed by Magazine Networks. The magazine industry may be seeing substantial change but Jacqui Mooney has a goal that remains firm: to create happier, healthier lives for Australian women. […]

Why Consumer Brands Are Failing Aussie Mums
  • Marketing
  • Opinion
  • Partner Content

Why Consumer Brands Are Failing Aussie Mums

Is your game chainsaws or large marlin wall-hangings? Can't seem to attract the mums? This couldn't come soon enough.

Opinion

by B&T Magazine

B&T Magazine
Network Ten Creditors Approve CBS Deal
  • Media

Network Ten Creditors Approve CBS Deal

It seems the fight for Ten between CBS and media moguls Lachlan Murdoch and Bruce Gordon may finally be over.

by B&T Magazine

B&T Magazine
MKTG Signs Exclusive Commercial Partnership With PlayersVoice
  • Marketing
  • Media

MKTG Signs Exclusive Commercial Partnership With PlayersVoice

MKTG has announced it has signed an exclusive commercial partnership with newly-launched sports storytelling site PlayersVoice.com.au – an agreement that will see the agency move into a new territory of sports marketing. The partnership between MKTG and PlayersVoice will see the business managing brand partnership opportunities for the new platform; working with clients to deliver […]