To Kick-start Lagging Productivity, Intelligent Automation Is Required

To Kick-start Lagging Productivity, Intelligent Automation Is Required
SHARE
THIS



The days of getting results from screaming at people to work harder are over argues this scribe. Machines need to do the work of people instead

Organisations have hit a productivity plateau: It’s simply impossible to get more productivity out of employees using traditional optimisation approaches. However, the emergence of intelligent automation will help organisations break through this productivity plateau. Intelligent automation will augment the human workforce, opening new avenues for productivity as businesses turn to machines to process data and surface insights that will support the business beyond the capacity of humans.

Woodside Energy, one of the world’s largest oil and gas producers, is a great example of this. Using intelligent automation, Woodside has generated millions of dollars of cost savings, increased the lifespan of critical assets and enhanced productivity by being able to prevent unplanned site shutdowns. Management now has access to data from devices at the plant within minutes, freeing leaders to focus on more complex tasks and innovation. Intelligent automation is also generating hundreds of millions of engineering predictions per day for Woodside – faster than humans could ever achieve.

New Avanade research shows global business leaders have moved beyond the humans vs machines hype about artificial intelligence technologies, with more than half of respondents optimistic that intelligent automation will augment the human workforce, rather than replace jobs. Avanade’s research found 82% of Australian business leaders believe their organisation will need to deploy intelligent automation within five years to be a leader in their industry. Business leaders are increasingly recognising that intelligent automation is essential to achieving increased productivity and faster time-to market.

History reminds us that machines have enabled humans for centuries, helping them work faster and produce more. In the first industrial revolution in the 1800s, there was a shift to powered, specialised machinery machines and factories that facilitated mass production that couldn’t be achieved by human capabilities alone. Fast forward to the late 1900s, and a form of digital disruption has occurred every decade: from the PC revolution of the 1990s to the internet boom of the 2000s and the emergence of the mobile-first world in the 2010s. Each development has brought previously unimaginable opportunities for humans in the professional and personal lives.

Business leaders need the skills to drive change

However, changes in technology must be accompanied by changing management practices. Global consumers surveyed by Avanade agreed with global business leaders that intelligent automation will free employees to spend more time on complex tasks, but 60% of consumer respondents believe intelligent automation is more likely to replace jobs than augment the human workforce. This indicates that leaders need to help their teams move beyond the human vs. machines fear factor to embrace an innovation culture powered by intelligent automation.

Avanade’s research also uncovered the need for a significant shift in leadership capabilities with the emergence of intelligent automation. More than half of the respondents believe that within five years, an understanding of new and emerging technologies, such as AI, will be more important for leadership than traditional specialisations like sales and marketing. The research also highlighted a capacity to manage the augmented workforce and a thorough understanding of emerging technologies as the top qualities C-suite executives will require within five years.

The bottom line

It is clear from Avanade’s research that organisations must embrace intelligent automation to remain relevant. Not only will intelligent automation accelerate productivity by driving more value from data, it will free employees from mundane, repetitive tasks to focus on activities that add value, like innovation. However, leaders must be prepared to evolve their capabilities to manage the emerging augmented workforce and help bring employees on the journey.

Please login with linkedin to comment

automation

Latest News

QMS NZ Finalises MediaWorks Merger
  • Media

QMS NZ Finalises MediaWorks Merger

QMS Media Limited has finalised terms for the merger of its New Zealand out-of-home, digital media and production business (QMS NZ) with MediaWorks, New Zealand’s leading independent radio, TV and digital business. The merger on completion will establish the newly combined QMS and MediaWorks as the largest multi-media advertising group in the country. In late […]

Headspace Australia Launches Instagram Campaign For Year 12 Students
  • Media

Headspace Australia Launches Instagram Campaign For Year 12 Students

Australian celebrities and creators are sharing their support for Year 12 students this week, in a new initiative from Instagram and headspace Australia. Launched today ahead of end-of-school exam results, #GramFam Australia features messages from ARIA winner Amy Shark, TV presenters including Lisa Wilkinson and Sandra Sully, comedian Peter Helliar, Home & Away star Olivia […]

oOh!media & Adshel Combined Business Reaches 90% Of Aussie Audiences
  • Media

oOh!media & Adshel Combined Business Reaches 90% Of Aussie Audiences

oOh!media’s audience reach has extended to well above 90 per cent of the Australian population with the integration of Adshel’s assets into the business, according to analysis of audience data. The audience reach data was announced as oOh! rebrands the Adshel assets to Commute by oOh!. Audience data from MOVE shows oOh!’s reach is unmatched […]

iHeartRadio & Surf Life Saving NSW Revive ‘Surf Life Sounds’ For Summer
  • Media

iHeartRadio & Surf Life Saving NSW Revive ‘Surf Life Sounds’ For Summer

The Australian Radio Network’s iHeartRadio Australia has teamed up with Surf Life Saving NSW (SLS NSW) for another year of ‘Surf Life Sounds’. The digital radio station features a mix of this summer’s hits, providing the official soundtrack to a safe summer at the beach while celebrating Australian beach culture. The Surf Life Sounds name […]

Sky News Bolsters Editorial Team With Two New Hires
  • Media

Sky News Bolsters Editorial Team With Two New Hires

Sky News today announced further expansion and investment in its editorial leadership team with the appointment of two new roles across its newsroom operations. Experienced television news director, Chris Willis has been appointed to the newly created leadership position of executive editor of news and talk. In this senior editorial role, Willis will have overall responsibility […]

Vince Usher Wins Top Dog Award At Miami Ad School Account Planning Boot Camp
  • Advertising

Vince Usher Wins Top Dog Award At Miami Ad School Account Planning Boot Camp

Ikon Communications strategist and account planner Vince Usher has been named Top Dog at Miami Ad School’s 2018 Account Planning course. Usher, who worked in teams throughout the course, also won three ‘Best Campaign’ awards for his work on live briefs by craft beer client 4 Pines, Tourism Australia and Ford. His team partner on […]