Why Are We Only Just Starting To Use VR To Train Staff?

Why Are We Only Just Starting To Use VR To Train Staff?
SHARE
THIS



In this opinion piece, PHD’s news business and marketing manager, Chloe Hooper (pictured below), argues why all agencies should be embracing VR to change the way they operate internally.

Chloe Hooper

Virtual reality (VR) is something most of us have had exposure to, but how many of us are really exploiting its potential to grow our people and benefit ourselves?

As a client service industry, we are always seeking the latest technologies and innovations for our clients’ campaigns to ensure they are at the forefront of the constantly changing world we are operating in. But lately, I have started to wonder if we are missing out on its incredible potential in key areas such as staff training and engagement.

As part of PHD’s MERGE week – dedicated to exploring the closing gap between technology and humanity – we set out on a mission to challenge our clients’ thinking, as well as challenging ourselves to take advantage of some of the technologies available to benefit our staff. This led us to introduce VR presentation training.

We gave all our employees the opportunity to practice presenting to a boardroom of 10 senior execs, as well as speaking in front of 2,000 people at the Sydney Opera House. Not only was this an inexpensive exercise compared to other training opportunities we usually run, but it opened opportunities our people wouldn’t get to experience in ‘the real world’.

I have spoken with many agencies about this, and for them this was a new, exciting concept. It got me thinking. Have client service industries neglected technology internally? I am starting to believe we have.

So, how can you take advantage of technological advances in your organisation if you’re not already doing so?

In addition to VR training, TechCrunch recently released Vocalytics, which uses machine learning to analyse your public speaking performance and provide feedback on your body language. As non-verbal communication is 93 per cent of what people take in from you, this feels like something we could all benefit from.

There is also the potential to use VR to refine our hiring skills, practice crucial conversations or upskill our staff using WHS scenario training, which eliminates the health risks of training in real-world situations.

With the rise of international mobility, there’s also a huge untapped opportunity to give overseas candidates the ability to take a walk around your Australian office and experience our culture.

VR can also be adopted to promote wellness in the workplace, taking employees away from their desks to a new world which can help with ideation and creativity.

Better yet, when using VR you have people’s full attention. I can’t recall the last time this happened in a training session I organised.

I think it’s high time we apply new technologies to our people initiatives. There’s so much untapped potential in VR alone, and probably a lot more out there.

Latest News

US Cult Brand Yeti Enlists Alley To Drive Australian Expansion
  • Marketing

US Cult Brand Yeti Enlists Alley To Drive Australian Expansion

American cult brand Yeti has its international expansion sights on Australia and has enlisted digital marketing agency Alley to make its mark. The Texas-based company has reinvited the luxury cooler and outdoor accessories market, and Yeti’s partnership with Alley has already begun. Clayton Anderson, content and marketing manager at Yeti Australia, said: “We have big […]

The Five Annoying Habits You Need To Break
  • Opinion

The Five Annoying Habits You Need To Break

Scott Stein (pictured below) is a leadership and productivity specialist and author of Leadership Hacks: Clever shortcuts to boost your impact and results. In this guest post, Stein looks at the bad habits we all need to ditch to get our lives motoring once again… Do you ever feel like there are not enough hours in the […]

Motivation & Commitment: Why The Two Are Not The Same
  • Opinion

Motivation & Commitment: Why The Two Are Not The Same

Lisa Stephenson (pictured below) is a global speaker, leadership consultant success coach and author of life strategy book Read Me First. In this guest post for B&T, Stephenson says understanding how motivation and commitment differ could be a good way to achieving your goals… Working as a success coach has shown me that motivation happens on the inside and for […]

Opinion

by B&T Magazine

B&T Magazine
Thinkerbell Combine Cooking And Cabs In New Work For 13Cabs
  • Advertising

Thinkerbell Combine Cooking And Cabs In New Work For 13Cabs

A new TV series featuring celebrity cook, Anna Gare, and a team of real-life cabbies, hits the screens this week. The show, Anna Gare’s Cab Fare, follows the TV cook as she gathers stories and recipes from 13cabs’ diverse network of cab drivers – culminating in the creation of delicious dishes inspired by Australian drivers […]

Made In Katana Appoints Dylan Adams As Head Of Production
  • Advertising
  • Marketing
  • Media

Made In Katana Appoints Dylan Adams As Head Of Production

Australian-owned creative agency Made In Katana (MIK) has announced the appointment of Dylan Adams as head of production to support its growth in Asia. Adams is an ARIA award-nominated record producer, mix engineer, audio engineer and audio specialist. He joins MIK after a stint as head of music at post-production house Sound Reservoir. In his […]

Mamamia Media Group Appoints Howard Wilbury As Head Of Partnerships
  • Media

Mamamia Media Group Appoints Howard Wilbury As Head Of Partnerships

Mamamia has announced the appointment of Howard Wilbury to lead its premium partner division M+. Wilbury’s background spans both media owners and creative agencies, with stints at Channel [V], Westfield, DDB and M&C Saatchi. His most recent role was leading a full-service creative and production agency within the M&C Saatchi Group. Tony Prentice, chief revenue […]

Former Agency Boss Andrew Baxter Joins University Of Sydney’s Business School
  • Marketing

Former Agency Boss Andrew Baxter Joins University Of Sydney’s Business School

The University of Sydney Business School has announced the appointment of Andrew Baxter as an adjunct Professor of Marketing. Baxter is currently a senior adviser for KPMG’s entrepreneurial Customer, Brand and Marketing Advisory (CBMA), and previously headed agencies Ogilvy and Publicis here in Australia. In his new role, Baxter will work to establish a dialogue […]