In this piece, reproduced from tech site Your Story, it argues Google AdWords is an essential tool for marketers conscious of their ROIs. However, it’s probably less a boon for agencies…
Apart from acting as everyone’s go-to-person for any kind of query, Google can be credited for simplifying the internet for businesses. With its set of niche tools, the internet giant has helped companies take over the web in their bid to reach out to more people.
Any mention of online advertising would be incomplete without a mention of Google AdWords. Launched in 2013, thanks to Google AdWords, advertising isn’t limited to sky-high hoardings and newspaper space. The DIY advertising service allows firms to post their ads along a vast network of Google websites. When interested customers click on the ad, they would be redirected to your website.
The best part — you pay only when a consumer clicks on the ad. What’s even better is that you can pause, resume, or even remove an ad whenever you feel like. Further, you reach out to potential consumers even through non-search websites like YouTube and Gmail along with loads of other partner websites. If you are still looking for reasons to use Google AdWords, here are six reasons that will clear your mind of all doubts:
Advertising on a budget
There is a popular belief that the bigger the budget, the better the advertising. Well, Google has changed that. You can select budget for each ad you post and you can scale it up or down whenever you feel the needs.
It is easier to measure results with this advertising tool. A wide array of metrics like return on investment, awareness about a brand, bounce rate, and conversions helps advertisers keep track of useful strategies. You can even get Google’s opinion on the quality of your ad with quality score!
One of the best features about Google AdWords is that it allows advertisers the flexibility to customise their ads. Be it the scale or the budget of an ad or something as trivial as keywords, if you feel it’s not ringing a bell, you can always go ahead and change it. You even have the option of using ad extensions so that you could post details like contact numbers, location, and images of your business along with the ad.
When it comes to fetching results, Google AdWords is a better bet than good old Search Engine Optimisation (SEO). With SEO, it might be difficult to gauge whether a certain strategy is working or not, and it might be some days before you see your website edge higher in search rankings. With Google AdWords, as your investment is linked with pay-per-click basis, it doesn’t take time for you to know how useful a strategy is for your business.
With Google AdWord’s tailor-made ads, you could narrow down the reach of your product to a certain geographical region. Alternatively, if a product is targeting a certain demographic section, you can customise your ads to target that populace. You can narrow down your target on the basis of age, geographical location, and even language.
Read the full story here.