The Good, The Bad & The Ugly Of The Internet

The Good, The Bad & The Ugly Of The Internet
SHARE
THIS


What best describes you?

In this guest post, Kyle Zenchyson (pictured below), content strategist at SEO agency DEJAN, explores just how better off we are since the internet came into existence.

Kyle Zenchyson

There have been many positive changes to our lives ever since we started using our phone lines to ‘dial up’ an internet connection.

A lot of of bad things have also occurred as a result of enabling a globalised audience to connect with one another in real time.

It’s safe to say nothing good has come from ‘The Dark Web’, with its questionable users and sinister, immoral content. Then there’s privacy concerns a number of people have with exposing our personal information and preferences over social media.

How better off are we as a human race since we first opened a browser in 1992?

How the Internet has influenced art

What’s good

Artists from all kinds of disciplines have been discovered across social media channels. Painters and illustrators can show off their work on Instagram while many indie bands can build a following on YouTube, Facebook or BandCamp.

They also have a higher chance of generating revenue from their art through e-commerce platforms if they wanted to. Musicians no longer have to ‘sell out’ to a big label to put food on the table – they can create their own.

There’s almost no limit to the kind of influence an artist can gain inspiration from through discovering a huge amount of free content online. Music, films and pieces of art originating from exotic locations used to only be accessible for those who could afford to learn in a college or formal institution. More than three billion people with internet access worldwide can now be students.

What’s bad

Sadly, pirated movies, music and other art forms are more widely distributed than ever before. It’s important to note that we in Australia punch above our weight when it comes to downloading illegal files as well.

Streaming platforms help for musicians but they still get a very marginal share of the profit from the companies playing their tracks.

An appreciation of the work behind the art is perhaps lost as result of the sheer quantity of content out there too.

What the Internet has done for business

What’s good

Merchants can now sell virtually anything, anywhere. retail e-commerce sales alone are worth US$2.29 trillion. The internet has also opened the world up to a more free market approach to making money, barring some countries with tight taxation law.

Small businesses and start-ups can get off the ground a lot easier now as well. According to serial start-up founder Alex Whiteside, one in 20 Australian businesses handle their company registration through his website. With a few clicks and some funding to support your venture, you can start a business on Monday and start trading by Friday.

What’s bad

As a result of the huge number of businesses that have an online presence, it can be very tough to compete. Business owners who may have been very successful without doing much online could suddenly suffer a loss or lose out to their competitors, especially if they’re not that knowledgeable of digital marketing.

E-commerce has also started to cull the classic bricks-and-mortar store. Why open an expansive multi-story bookshop for people off the street to hang out and browse the goods in when you can build a website for a fraction of the cost? There’s a good chance the conversion rate will be higher and you don’t have to pay rent, staff or other overheads.

What we lose, however, is the intimate experience of walking into a bespoke setting and chatting with someone face-to-face. There are a few kinds of products and services that still rely on having a physical location. Let’s pray they keep going. 

Why our health outcomes have changed since coming online

What’s good

Being able to provide healthcare to those living in remote communities is a big positive for the internet. Spokesperson for the Royal Australia & New Zealand College of Gynaecologists Obstetrics, Dr Joseph Sgroi said he believed advances in online clinical communication platforms and social media “paves the foundation to connect with patients” and “improve overall health outcomes at all levels”.

“Not only does it benefit the patient outcome but also provides healthcare professionals’ access to online databases, and decision support tools,” he said.

“Delivering online health services especially to those in remote communities possesses benefits such as reducing the need for travel; providing timely access to services and specialists, improving the ability to identify developing conditions; and help educate, train and support remote healthcare workers based on location.”

What’s bad

Having all that information and advice out there can also be a bad thing without the understanding and ability to analyse how trustworthy the source is.

Dr Sgroi added that it was important to consult with a doctor before taking any medical advice seen online.

“Googling or ‘Dr. Google’ doesn’t necessarily improve a patient outcome as the information provided may not be accurate or from an Australian medically endorsed source,” he said.

I guess no search engine can really substitute an opinion or treatment from a qualified medical professional.

There’s also the fact that consuming a lot of content online tends to chew up time we may spend exercising; contributing to a big chunk of the population being overweight.

The Internet and our time off

What’s good

As mentioned above, what the internet can offer for entertainment and recreation can be inherently counterproductive for our health. Streaming Netflix while on a cosy, sedentary spot on the couch isn’t great for staying active and healthy.

But it does mean we don’t have to wait an eternity before a TV series or movie we’ve seen advertised overseas comes to our shores.

We’ve also got limitless options for gaming and other forms of entertainment. Social events that occur offline can be shared on Facebook and if you can’t make it to a concert or sporting event, you could probably watch it on a live stream.

What’s bad

Even though we can spend our leisure time with other people online, it tends to be less social than when we used to play board games or watch TV as a collective household. Could there be long term consequences of isolating ourselves in front of a screen?

Much of the content we consume also tends to be aligned with our selected interests. For the average internet user who gets their news, GIFs and memes from social media, there’s a strong likelihood they’re not exposed to a diverse array of content that helps form a balanced opinion.

Consuming a lot of media online can lead to other health problems besides obesity.

There have been some claims that overuse of tablets and other electronic devices can lead to eye problems, particularly for children.

The verdict

It’s fair to say the internet has had a huge impact on art, business, health and entertainment.

It has affected the way we spend time as a family and has opened up some economies to the global market like never before.

Despite piracy, the negative impacts on our health and the slow death of small business shopfronts, there is still some hope.

For all the bad things the internet has given us, it offers us enough potential to overcome them. As a human race, we’re still in the infancy of understanding how to most effectively consume and use the internet.  

Just like your friendly neighbourhood Spiderman once said, “With great power comes great responsibility”. And that applies to all of us, whether we’re liking, viewing, writing or sharing.

Please login with linkedin to comment

Latest News

Geoffrey Rush To Sue The Daily Telegraph After It Portrayed Him As A “Pervert”
  • Media

Geoffrey Rush To Sue The Daily Telegraph After It Portrayed Him As A “Pervert”

Acclaimed Australian actor and Academy Award winner Geoffrey Rush has announced his intentions to sue News Corp’s The Daily Telegraph after it published allegations of sexual impropriety against the 66 year old. Rush has announced his intention to sue The Daily Telegraph, Nationwide News Pty Limited, and the journalist who penned the article, Jonathon Moran. In late […]

by B&T Magazine

B&T Magazine
Wendell “Big Dell” Sailor Set To Join Seven’s Australian Spartan
  • Media

Wendell “Big Dell” Sailor Set To Join Seven’s Australian Spartan

Dual code rugby legend Wendell Sailor has been confirmed as sideline reporter for Channel 7’s upcoming event TV program, AUSTRALIAN SPARTAN. Joining previously announced hosts Edwina Bartholomew and Hamish McLachlan, Sailor will bring viewers all the action as it happens from Australia’s finest athletes as they tackle the world’s toughest obstacle competition. “I’m excited to […]

Former Oasis Frontman Liam Gallagher To Kick Off Nova’s Red Room Shows For 2018
  • Media

Former Oasis Frontman Liam Gallagher To Kick Off Nova’s Red Room Shows For 2018

NOVA Entertainment has announced that former Oasis frontman Liam Gallagher will kick off its Red Room events for 2018 when he performs on Tuesday 9 January in Sydney. The ex-lead singer of one of the UK’s most successful bands released his debut solo album As You Were in October. Kicking off a new stage in […]

Nine Promotes Sam Brennan To Director Of Sales For Melbourne
  • Advertising
  • Media

Nine Promotes Sam Brennan To Director Of Sales For Melbourne

Aussie media behemoth Nine has announced the promotion of Sam Brennan to lead the company’s Melbourne sales team. For the past five years, Brennan has held the role of director of sales for sport, leading Nine’s national sports sales teams focused on its key NRL, cricket and netball properties. Nine’s chief sales officer, Michael Stephenson, […]

QMS Media Expands Presence In Melbourne With New Digital Billboard ‘The G’
  • Advertising
  • Media

QMS Media Expands Presence In Melbourne With New Digital Billboard ‘The G’

Outdoor media company QMS Media has strengthened its digital outdoor presence in Victoria, unveiling an iconic digital billboard in the heart of Melbourne’s famous sporting precinct. The launch of ‘The G’ sees QMS’ landmark digital portfolio ‘bookending’ arguably one of the most iconic and in-demand digital outdoor locations in Australia – Richmond Station Bridge – […]

Study: 25% Of All Global Ad Spends Now Go To Facebook Or Google
  • Advertising
  • Media
  • Technology

Study: 25% Of All Global Ad Spends Now Go To Facebook Or Google

A new study by business intelligence site Statista has probably confirmed what everybody knows already – that as eyeballs head away from traditional media and to digital, the likes of Google and Facebook are cleaning up when it comes to securing ad dollars. As Statista noted: “The rise of the smartphone has only accelerated this shift, […]

by B&T Magazine

B&T Magazine
Orchard Announces A Whopping Seven New Hires
  • Marketing
  • Technology

Orchard Announces A Whopping Seven New Hires

Creative tech agency Orchard has announced the appointment of a few new faces following recent client wins. Katie McAllister joins Orchard in project management following stints at MullenLowe Profero and Holler, where she worked on a range of brands including Audi. Max Cahill is the latest addition to Orchard’s account management team. He departs DDB, […]

HSBC Sydney 7s Creates New Visual Identity For 2018 Via Digilante
  • Advertising
  • Campaigns
  • Marketing

HSBC Sydney 7s Creates New Visual Identity For 2018 Via Digilante

As part of the HSBC World Rugby Sevens Series, the Sydney 7s event returns in January complete with a new brand identity, creative strategy and media campaign. With the 2017 Sydney 7s a sell-out event, the challenge for 2018 was to carry that momentum into the third year, defining Sydney’s place as the new ‘go-to’ […]

MKR Dust-Up: Duo Booted From Show After Heated Scuffle
  • Media

MKR Dust-Up: Duo Booted From Show After Heated Scuffle

An all-female team from next year’s My Kitchen Rules has reportedly been booted off the show just four weeks into filming following a physical altercation with other contestants. In what should make for an interesting debut when the show returns to Seven in late January, the unnamed duo will not be edited out of the first few weeks of the series. Of […]

by B&T Magazine

B&T Magazine
Bound Round Launches Family Travel Publication for Aussies
  • Media

Bound Round Launches Family Travel Publication for Aussies

Family travel platform Bound Round has announced the launch of its first e-magazine to Australian consumers. Travel Bound is a family-focused, digital quarterly publication available on all Virgin Australia flights through the carrier’s in-flight entertainment system, and is also available for consumer download via the Bound Round website. Bound Round founder and CEO Janeece Keller […]

Lisa Wilkinson Appointed Executive Editor Of Ten Daily
  • Media

Lisa Wilkinson Appointed Executive Editor Of Ten Daily

Network Ten has announced the appointment of Lisa Wilkinson to the newly-created role of executive editor of ten daily, effective January 2018. ten daily is Network Ten’s new standalone, mobile-optimised website that will be rich in short-form video content and offer premium and exclusive entertainment, lifestyle, opinion news and sport content. ten daily will launch next […]

SBS Unveils New Look, New App For SBS News
  • Media

SBS Unveils New Look, New App For SBS News

SBS has refreshed its news portfolio, today launching SBS News with increased capabilities across its broadcast and digital platforms and a bold, new look bring its range of news platforms together under the SBS News banner. A new SBS News app has also been released to give audiences greater access to the latest news from […]

by B&T Magazine

B&T Magazine
News Corp Pulls Out Of AMAA, ABC And CAB Audits
  • Media

News Corp Pulls Out Of AMAA, ABC And CAB Audits

News Corp Australia has announced it is pulling out of the Audited Media Association of Australia’s (AMAA), Audit Bureau of Circulations (ABC) and Circulation Audit Board (CAB), effective immediately. Instead, it will use Enhanced Media Metrics Australia (EMMA) as its sole audience measure. The decision to use EMMA as the primary measurement metric apparently follows an extensive review with more […]

Ex-Samsung CMO Joins Amazon Australia As Marketing Director
  • Marketing

Ex-Samsung CMO Joins Amazon Australia As Marketing Director

Amazon Australia has appointed former Samsung Electronics chief marketing officer (CMO) Arno Lenior to lead its marketing division. Lenior worked as Samsung’s CMO for more than three years before departing in 2015. According to his LinkedIn profile, he has also held CEO roles at VR company Virtical and brand consultancy Blue Ocean Brands, and joined […]

by B&T Magazine

B&T Magazine
News Corp Names Its Car Of The Year
  • Marketing

News Corp Names Its Car Of The Year

News Corp Australia’s Motoring section – published inside the nation’s metro and regional newspapers each week – has today crowned the Skoda Kodiaq as its Car of the Year.             Over 600 cars were road-tested to narrow the field to just one vehicle:  The Skoda Kodiaq, a family seven-seater, has trumped […]

Aussie Tennis Open & Country Road Announce New Partnership
  • Marketing

Aussie Tennis Open & Country Road Announce New Partnership

The Australian Open has partnered with iconic Australian clothing and lifestyle brand Country Road to supply the uniforms for next year’s tournament. Confirmed today as the official fashion lifestyle Partner of Australian Open 2018, one of Australia’s most loved brands will be worn by thousands of tournament staff at Melbourne Park in January. On-court officials including the chair and […]

Andrew O’Keefe Quits His Weekend Sunrise Duties
  • Media

Andrew O’Keefe Quits His Weekend Sunrise Duties

After 12 years with Weekend Sunrise, Andrew O’Keefe has decided to step away from his hosting and reporting duties. O’Keefe will continue his full-time role as host of Seven’s quiz show The Chase Australia, as well as focus on other projects with the Network. “The ideal job is doing work you love with people you love,” O’Keefe […]

Amazon’s Australia Arrival: Welcome To The (Retail) Jungle
  • Opinion

Amazon’s Australia Arrival: Welcome To The (Retail) Jungle

In this guest post, Switched on Media’s strategy director, Andrew Burger (pictured below), says Amazon’s Australia’s launch has, thus far, been rather low-key. But, he warns, things should start getting very interesting very soon… As evidenced by the nation’s collective shrug on Tuesday, Amazon’s much-anticipated  launch was more Canned Air than World’s Loudest Air Horn. The initial […]

Opinion

by B&T Magazine

B&T Magazine
Study: Brand Loyalty Hinges On Customer Support Experiences
  • Marketing

Study: Brand Loyalty Hinges On Customer Support Experiences

Fast and effective support will be a competitive differentiator for companies looking to win over digitally transformed customers and employees, new research has revealed. According to a study by IDC and LogMeIn titled Support Services as a Competitive Differentiator, nearly 67 per cent of consumers said that customer satisfaction was more important than price when […]

OMA Appoints Red Ant Design To Build Industry’s First Automated Proposal Platform
  • Advertising
  • Media

OMA Appoints Red Ant Design To Build Industry’s First Automated Proposal Platform

The Outdoor Media Association (OMA) has announced the appointment of Red Ant Design to build the out-oh-home (OOH) industry’s first automated proposal platform (APP). After an extensive global search and industry consultation, the decision to build the system in-house with a local Australian company was made. The APP will be built in an agile process, […]

Nick Ballard, Managing Director
Australia & New Zealand, BlisMedia
  • Marketing
  • Technology

Blis Unveils New Consumer Behaviour Analytics Tool For Maketers

Location data technology company Blis has launched an analytics tool that allows marketers to analyse consumer behaviour – from audience profiling, to exposure, to attribution – by capturing and activating mobile movement data. Smart Trends offers robust in-store consumer behavioural insights and in-store comparison of multiple location types and brands, allowing marketers to break down demographic, […]

WiTH Collective Linked By Isobar Renames Colours Of The Great Barrier Reef As Part Of New Campaign
  • Campaigns
  • Marketing

WiTH Collective Linked By Isobar Renames Colours Of The Great Barrier Reef As Part Of New Campaign

The Great Barrier Reef is under threat, and WiTH Collective – part of Isobar Australia Group – has launched a social movement to protect it. The ‘Unite for the Reef’ campaign will put vivid pops of colour into millions of social media feeds as a global network of individuals united to pledge support for the future of the Great Barrier Reef.  Spearheaded […]

Imagination Unveils Creative For Sydney’s NYE 2017 Celebrations
  • Marketing

Imagination Unveils Creative For Sydney’s NYE 2017 Celebrations

The City of Sydney has unveiled the creative line-up for 2017 Sydney New Year’s Eve celebrations, including a new look and theme for Australia’s largest public event, conceived by experience agency Imagination. In its seventh year as the creative team behind the event, Imagination has set out to create a fresh, inspiring new theme and […]

Rogue Penis Radio Prank Goes Horribly Awry
  • Media

Rogue Penis Radio Prank Goes Horribly Awry

This radio prank has it all - a rogue willy, tears & humiliation. The only surprise is it doesn't have Kyle Sandilands.

by B&T Magazine

B&T Magazine
Stockland Invites Aussies To ‘Share Some Unexpected Joy’ This Christmas In New TVC Via Lavender
  • Advertising
  • Campaigns

Stockland Invites Aussies To ‘Share Some Unexpected Joy’ This Christmas In New TVC Via Lavender

Shopping Centre group Stockland has released an emotive campaign across its 40 national social and owned media channels via CX agency Lavender. The ‘Share Some Unexpected Joy’ campaign tells the story of Lucy, a thoughtful Australian girl who recognises that just like her and her mother, some of their neighbours will be spending Christmas alone this […]

QMS Switches On Digital Transaction Platform In NZ
  • Advertising
  • Media

QMS Switches On Digital Transaction Platform In NZ

In a New Zealand first for large format roadside digital, QMS Media is launching a digital transaction platform in conjunction with Rubicon Project and Digital Commons, who will represent the product in the market. Operating on a ‘guaranteed orders’ principle, advertisers will have the opportunity to buy QMS premium digital inventory nationwide via the Rubicon […]

Clemenger BBDO Melbourne’s SNICKERS ‘Hungerithm’ Goes Global
  • Advertising
  • Campaigns

Clemenger BBDO Melbourne’s SNICKERS ‘Hungerithm’ Goes Global

Following its huge success locally, Clemenger BBDO Melbourne’s ‘Hungerithm’ platform it conceptualised for SNICKERS is rolling out across US and European markets. The US has been the first region to roll out the platform through a nationwide partnership with 7-Eleven’s plus-9,000 stores. The launch of the Hungerithm in the US sees the platform pick up […]

Interbrand Australia Appoints whiteGREY’s Davy Rennie As CX Director
  • Marketing

Interbrand Australia Appoints whiteGREY’s Davy Rennie As CX Director

Brand consultancy Interbrand Australia has announced the appointment of Davy Rennie as its director of customer experience (CX). In this new role, Rennie will deliver solutions across Interbrand’s clients including Telstra, Event Hospitality and Entertainment, and The Star. Rennie joins Interbrand armed with more than 10 years’ experience across digital, innovation and customer strategies. With […]

News Corp Announces New Era For The Manly Daily
  • Media

News Corp Announces New Era For The Manly Daily

News Corp Australia has announced a bold new direction for one of its community brands, the Manly Daily. In January 2018, the Manly Daily will launch two hero print editions on Wednesdays and Saturdays, complemented by an enhanced online and mobile offering. The two unmissable print editions, each with a distinct unique personality and purpose, […]

Melbourne Comms Agency Civic Reputation Announces New Hires
  • Advertising
  • Marketing

Melbourne Comms Agency Civic Reputation Announces New Hires

Melbourne-based communications agency, Civic Reputation, strategically builds on its multi- disciplined team with the appointment of two new senior consultants, a digital, design and social media specialist and an account executive. Civic reputation director, Chris Newman, said the new hires add a steady synergy to the agency’s breadth of clients and will shore up growth opportunities, […]

Amaysim Launches $10 Mobile Plan Via Special Group & Kaimera
  • Advertising
  • Campaigns

Amaysim Launches $10 Mobile Plan Via Special Group & Kaimera

Telco player amaysim has unveiled its new small but mighty mobile plan which offers unlimited talk and text, and 1GB of data for only $10 via a new campaign by Special Group and Kaimera. The campaign launched nationally last weekend, with Kaimera managing the above-the-line media planning and buying, while the he creative was produced […]

Financial Media Services Rebrands To Madden & Assoc.
  • Marketing
  • Media

Financial Media Services Rebrands To Madden & Assoc.

Specialist communications counsel Financial Media Services (FMS) has announced it has rebranded to Madden & Assoc. (M&A). The new brand reflects the company’s deep financial sector heritage and points to an expanded future for bespoke communications advice to consumer, fintech and digital clients. M&A currently services leading ASX-listed and private brands within the financial services, […]