“The Future Of Jobs”: Is A Robot Coming For Yours?

“The Future Of Jobs”: Is A Robot Coming For Yours?
SHARE
THIS



Which-50.com editor and occasional B&T scribe, Andrew Birmingham, was front-row and centre at the recent Pegasystems user conference in Las Vegas. Here he reports on one of the main talks that covered what skills will be needed for the jobs of the future…

The rising middle class in emerging markets will have the largest effect on the consumer industries, financial services, transportation and logistic industries, according to a report by the World Economic Forum (WEF).

IMG_3788

Alan Marcus, senior director of information technology & telecommunications at WEF, was speaking at the recent Pegasystems user conference in Las Vegas, and said that, “Consumer ethics and privacy issues will also have a significant impact for some consumer, financial services and IT.”

Called “The Future of Jobs”, the WEF report looked at employment skills and workforce strategy for the future. Two thousand chief human resource officers and strategy officers from leading global employers were tested for their future needs for employment, skills, and for recruitment in their industry and across their geographies.

Marcus said that, overall, the study found changing and flexible work is seen as the most significant driver of change in advanced economies whereas the rising middle class takes this role in emerging markets.

“The pace of industry transformation is unprecedented. Destructive changes to industry sectors are already reconfiguring business models and skill sets and will do so at an accelerated pace. So the time to impact trajectory over certain drivers of change differ between industries and are shaped by the specific nature of each sector’s current business model.”

Furthermore, he suggested that regardless of the specific industry or of the driver of change, the pace continues to accelerate and expand. “Disruptive changes in industry sectors are already reconfiguring the models and skill sets. The future is predetermined or is already determined. What’s not determined is really the time frame of which we’ll see these changes occur. So we really need to be prepared today.”

All of these developments are transforming the way we live, the way we work, learn, play, and socialise, he said.

“What is certain is that the future workforce needs to align the skill set to keep pace. So five years from now, over a third of the skills that are considered important to today’s workforce will have changed. During previous industrial revolutions, it often took decades to build new training systems and labour markets needed to develop the new skill sets on a large scale. Given the upcoming pace and scale of disruption, brought on by the fourth industrial revolution, this is just not an option.”

The WEF study argues that companies need to pursue a range of innovative workforce strategies, providing employees with wider exposure to roles across their firms, while stepping up efforts to target female talent pools and collaborating with the education sector more closely than in the past, he said.

“These are some of the more popular measures we’re seeing. Creativity will become one of the top three skills workers will need. With the avalanche of new products, new technologies, and new ways of working, workers are going to have to become more creative in order to benefit from these changes. Then of course, there will be competition between industries for this creative talent.”

Government has an important role in smoothing the transition, he suggested. “This will entail innovating with education and labour-related policy making, requiring a skills evolution of its own, and including rethinking even credentialing systems.”

For the education training sector, he said it meant vast new business opportunities as it provides new services to individuals, entrepreneurs, and large corporations in the public sector. “We already see sustainability as an example of what’s part of architecture and design, but we need to see that grow. We need to see how to add creativity into our education systems and how to measure that success.”

Latest News

Mastercard Marketing Chief Sarah Pike Exits
  • Marketing

Mastercard Marketing Chief Sarah Pike Exits

Mastercard marketing boss Sarah Pike has exited. Sadly, not via a half-pike somersault with twist, but the actual exit.

by B&T Magazine

B&T Magazine
Adobe Appoints New ANZ Marketing Director
  • Marketing
  • Technology

Adobe Appoints New ANZ Marketing Director

Adobe announces new ANZ marketing 'big cheese' who's set to go by the title of marketing director and not Queen Gouda.

by B&T Magazine

B&T Magazine
Publicis Media Agencies Named ‘Leaders’ By Independent Research Firm
  • Media

Publicis Media Agencies Named ‘Leaders’ By Independent Research Firm

Publicis Media agencies Zenith and Starcom were named a ‘Leader’ and a ‘Strong Performer’, respectively, in The Forrester Wave: Global Media Agencies, Q3 2018. Both agencies were among the select companies that Forrester invited to participate in this evaluation of the media agency landscape. Zenith received the second-highest score in the ‘Strategy’ and ‘Current Offering’ […]

Apostrophe Copywriters Is Landing In Amsterdam
  • Marketing

Apostrophe Copywriters Is Landing In Amsterdam

Apostrophe, Melbourne’s first copywriting collective, is launching a pop-up office in Amsterdam this September with Lauren Brumley, Apostrophe’s Head Strategist, at the helm. Since its inception in 2012, Apostrophe has continued its steady growth trajectory, expanding globally to accommodate clients in cities as diverse as Helsinki, NYC, Los Angeles, Kuwait and the Netherlands. In 2014 […]

NGEN Winners Create World-First Virtual Mentoring World For Deaf Teenagers
  • Media

NGEN Winners Create World-First Virtual Mentoring World For Deaf Teenagers

The winners of last year’s MFA Awards NGEN category have brought their unique idea to life and built a world-first virtual mentoring world for deaf teenagers inside Minecraft, called League of Hearoes. After months of testing, the world has launched weekly live events, attracting more than 50 deaf or hard of hearing (DOHH) teenagers.

The Shake The Cage Cup Arrives
  • Media

The Shake The Cage Cup Arrives

Glass: The Cannes Lion for Change may very well have it’s prestige shattered by an Aussie gong that is empowering creators to make an impact where they believe support is needed most. And, get an important conversation happening in the leadup to the Victorian, NSW and federal elections. With an ensemble of progressive, impact-oriented judges […]