First in Australian Theatre: Mobile Location-based Marketing

First in Australian Theatre: Mobile Location-based Marketing
SHARE
THIS



Location based marketing and software development agency Proximity Mobile has just released the ‘Divine App’. Kevin Wilkins, the agency’s creative director, explains what it does.

It is the first mobile application in the world to use Apple’s iBeacon technology to interact with a theatrical
performance and the show’s patrons through Bluetooth Low Energy ‘Beacons’.

http://youtu.be/6LMK1OinP2Y

The Beacons provided by another leading Sydney tech company Blue Cats provides information and ticketing functionality for the performances as well as providing discounts and coupon offers from local retail establishments.

The “Divine App” promotes the three unique performances of Dante’s Divine Comedy to be held in Redfern in late August that will be translated and performed by Composer and Technologist Diego Bosco, who is also the Founder and CTO of Proximity Mobile.

Divine App2

Now published and hot off the press, the “Divine App” has  already received requests for listing by numerous businesses and retailers that in the coming weeks will be added to the app, just in time for the opening performance on the 21th of August.

Sydney based location based marketing and software development agency Proximity Mobile has just released in the App store the ‘Divine App’
with Beacons provided by another leading Sydney tech company Blue Cats that provides information and ticketing functionality for the performances as well as providing discounts and offers from local retail establishments, an absolute first
in Australian theatre circles.

Latest News

Introducing More Ways To Shop On Instagram
  • Media
  • Technology

Introducing More Ways To Shop On Instagram

‘Tis the season of wish lists and gift giving! With the holidays just around the corner, we’re making it easier than ever to turn to Instagram for all of your holiday shopping needs. In September, we expanded Shopping on Instagram with the introduction of product stickers in Stories, so you can easily learn more when […]

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas
  • Advertising
  • Campaigns
  • Marketing

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas

Online experience retailer RedBalloon is urging consumers to ‘break with tradition’ this Christmas and rethink their approach to gifting, with a million-dollar campaign set to drive 1.6 purchases every minute between now and December 25. RedBalloon General Manager Matthew Cavalier said everyone has their own traditions at Christmas. The brand’s creative territory is about celebrating […]

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying
  • Advertising
  • Campaigns

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying

Rimmel London has partnered up with The CyberSmile Foundation to take a stand against Beauty Cyberbullying. Launched on Monday via a global campaign #IWillNotBeDeleted, fronted by Rita Ora and Cara Delevigne with a cast of other individuals who have been affected by this issue. In 2017, Rimmel London undertook a global research study to understand […]

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media
  • Advertising
  • Campaigns
  • Media

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media

Jeep Australia and Lumo Energy are among an increasing number of brands creating impact and driving greater audience engagement through the use of special builds and innovative lighting on classic out of home billboards. The two builds, developed and executed by oOh! include strategically placed lighting which appears to increase in luminance as the night gets darker, to capture the attention […]