The Case FOR Workplace Flexibility And The Correlation To High Performance

The Case FOR Workplace Flexibility And The Correlation To High Performance
SHARE
THIS



Yesterday, B&T ran an opinion piece from MAW Communications creative partner Michael Willcocks on flexibility in the workplace and, why, it’s not always the right option for agencies. Today, Nancy Hromin, the principal of Culture Zone, says, if you look at the facts, then giving your staff flexibility actually brings home the benefits in spades…

I must admit, I thought I might have been reading something out of a Mad Men script circa 1950s when reading the opinion piece of the Creative head of MWA communications that was posted yesterday.

There are literally hundreds of extensive studies and research out of Harvard, MIT, Sloan School of Management and Cambridge to name a few that make a direct correlation to workplace productivity and workplace flexibility. You only have to google it to get the data. How can it be that people still say this stuff with such conviction?

The business environment has changed significantly since Mr Willcocks was a young ad man. In terms of technology, changing customer demands, demography, globalisation and lifestyle choices, a number of shifting trends have created a need for workforce agility, that is, making sure that companies establish a workforce to support its objectives, by harnessing these societal changes. This requires a modern approach to jobs, cut many different way to respond to the global consumer, diversity, and competition.

The biggest block is the belief that flexibility is a workplace benefit rather than a business strategy to enhance productivity. This was evident in the opinion piece yesterday.

Mr Willcocks’ opinion is his reality and so for that I won’t pontificate on the belief structures in the article and their validity other than name a few that really surprised me from a senior executive.

  1. “ You have to earn your stripes for flexibility “
  2. “If I had flexibility when I was young, I would have done two or three hours and then slackened off for the rest of the day”
  3. “It’s a privilege for the seniors”
  4. “Mother’s working from home, so that’s a necessity”
  5. “Letting juniors work from home doesn’t do your business any favours”

So let’s just blow some of this out of the water and share some data.

  1. Global consulting giant Deloitte quantified flexibility’s cost savings by calculating the turnover expense for those professionals who said they would have left the firm had they not had a flexible arrangement. Based on this calculation alone, ONE firm determined that it saved an estimated $41.5 million in turnover-related costs in one year alone (Source: Corporate Voices for Working Families and WFD Consulting, 2011)
  1. A North American study “Leveraging Workplace Flexibility for Engagement and Productivity” found metrics in the companies researched that implemented flexible work practices included:
  2. Improved financial performance (adults like to be trusted it seems)
  3. Turnover rate of key talent decreased
  4. Shareholder value increased
  5. An Increase in sales
  6. Significantly increased Employee engagement (which costs the American economy $450 billion annually in lost time)
  7. Increase productivity with reduced commuting time

Locally, the McKinsey top-tier firm produced a white paper on the impact of global competition, emerging skill shortages, and changing demographics. Without a shadow of a doubt, companies that adopt flexible practices across the board, and not as a privilege based on status and seniority, will survive and prosper.

A quote from “Reinventing Organisations”  by Frederic Laloux summaries it all beautifully “when organisations see employees as reasonable people who can be trusted to do the right thing, very little control mechanisms and riles are needed. When trust is extended, it  breeds responsibility in return. Peer pressure regulates the system better than hierarchy or rules ever can.”

This book quotes multiple examples of companies which have successfully embarked on this contemporary and modern way of working with impressive financial results.

Nancy Hromin is the principal of Culture Zone and a director of the Misfit Media company where pretty much everyone comes and goes as they please, including the office dog, Toto. Stuff still gets done, and actually it’s a rocking team that works really hard when they need to and chills out when they don’t. Everyone seems pretty happy. Money still gets made.  

Please login with linkedin to comment

Latest News

Zenith Sydney MD Karen Halligan To Depart
  • Media

Zenith Sydney MD Karen Halligan To Depart

Zenith Sydney's Karen Halligan has pulled-up stumps, although that's not to infer bad light had anything to do with it.

by B&T Magazine

B&T Magazine
PR Agency Hotwire Rebrands
  • Marketing
  • Media

PR Agency Hotwire Rebrands

PR agency Hotwire has rebranded, yet sadly not to "Hot Cocks Who Rock Your Socks Off". Which would've been far cooler.

Challenger Agency VCCP Wins Creative Account For Torrens University Australia
  • Advertising

Challenger Agency VCCP Wins Creative Account For Torrens University Australia

After a competitive pitching process involving five agencies, Torrens University Australia has appointed challenger agency VCCP as its new brand strategy partner and creative agency for 2018. Acclaimed for its work on dynamic brands including ING and Compare the Market in the financial services sector, Laureate Australia CMO Anne Da Cunha said VCCP’s reputation as […]

GumGum Appoints Ansible’s Sarah Baskerville As Victorian Sales Director
  • Advertising
  • Technology

GumGum Appoints Ansible’s Sarah Baskerville As Victorian Sales Director

AI advertising company GumGum has announced the appointment of Sarah Baskerville as its sales director for Victoria. Baskerville joins GumGum from Ansible, where she spent two years as its Melbourne mobile director. Prior to joining Ansible, she was head of specialist sales and partnerships at News Corp Australia, and also held a number of sales […]

The Diamond Concierge Gives Away $85K Ring In Campaign By McCann Queensland
  • Advertising
  • Campaigns

The Diamond Concierge Gives Away $85K Ring In Campaign By McCann Queensland

McCann Queensland’s second instalment of ‘The 5th C’ campaign launched over the weekend for online diamond retailer The Diamond Concierge, which received over 47million views around the world in the first 48 hours of it being released. In this second phase of the campaign, The Diamond Concierge gave away an $85,000 diamond ring, with Gold […]

Sparro Recruits Key Account Director Following Client Wins
  • Marketing

Sparro Recruits Key Account Director Following Client Wins

Digital marketing agency Sparro has announced the appointment of Hannah Jones (pictured above) as a key account director following a spate of client wins. Jones joins Sparro’s senior team alongside founders Cameron and Morris Bryant, overseeing a portfolio of accounts that includes Webjet, Domino’s Pizza, TAFE NSW, Temple & Webster, F45 Training and Bing Lee. […]

Women’s Health’s Jacqui Mooney On Driving A Women’s Brand In An Evolving Industry
  • Media

Women’s Health’s Jacqui Mooney On Driving A Women’s Brand In An Evolving Industry

In an industry facing change, Jacqui Mooney, editor of Women’s Health believes brands such as hers will continue to be a constant. Please note: this article was contributed by Magazine Networks. The magazine industry may be seeing substantial change but Jacqui Mooney has a goal that remains firm: to create happier, healthier lives for Australian women. […]

Why Consumer Brands Are Failing Aussie Mums
  • Marketing
  • Opinion

Why Consumer Brands Are Failing Aussie Mums

Is your game chainsaws or large marlin wall-hangings? Can't seem to attract the mums? This couldn't come soon enough.

Opinion

by B&T Magazine

B&T Magazine
Network Ten Creditors Approve CBS Deal
  • Media

Network Ten Creditors Approve CBS Deal

It seems the fight for Ten between CBS and media moguls Lachlan Murdoch and Bruce Gordon may finally be over.

by B&T Magazine

B&T Magazine
MKTG Signs Exclusive Commercial Partnership With PlayersVoice
  • Marketing
  • Media

MKTG Signs Exclusive Commercial Partnership With PlayersVoice

MKTG has announced it has signed an exclusive commercial partnership with newly-launched sports storytelling site PlayersVoice.com.au – an agreement that will see the agency move into a new territory of sports marketing. The partnership between MKTG and PlayersVoice will see the business managing brand partnership opportunities for the new platform; working with clients to deliver […]

Domo Introduces New Data Security Software Solution
  • Marketing
  • Technology

Domo Introduces New Data Security Software Solution

Domo has announced it has introduced new cloud security technology for its Bring Your Own Key (BYOK) software, which includes unique capabilities like rolling generation of data encryption keys and a built-in kill switch. Domo BYOK is the first BYOK enterprise software solution for cloud analytics and business intelligence, and builds on the company’s existing security, compliance and […]

Shopper Media Group Grows Sydney & Melbourne Sales Teams
  • Advertising
  • Marketing
  • Media

Shopper Media Group Grows Sydney & Melbourne Sales Teams

Shopper Media Group (SMG) has continued to grow its Sydney and Melbourne sales teams to keep up with the demand for Smartlite Panels for shopping centres. Ashley Munro joins SMG as group sales manager for Sydney, having previously worked in a similar role at NOVA Entertainment. Laura Mason has been appointed as SMG’s business manager […]

RIO DE JANEIRO, BRAZIL - AUGUST 14:  Usain Bolt of Jamaica competes in the Men's 100 meter semifinal on Day 9 of the Rio 2016 Olympic Games at the Olympic Stadium on August 14, 2016 in Rio de Janeiro, Brazil.  (Photo by Cameron Spencer/Getty Images)
  • Advertising
  • Media

Olympics, Census Prove Tough Hurdles For Media Agencies: SMI

Australia’s media agency market has experienced another tough month in August, according to the latest data by Standard Media Index (SMI). SMI noted the softer demand this time around was primarily due to the Rio Olympics and Census providing abnormal bookings last year, resulting in demand for August 2017 so far being back 12.1 per […]