Cannes Day Three Blog: Jamie Oliver, Pharrell Williams & The Father Of The Internet!

Cannes Day Three Blog: Jamie Oliver, Pharrell Williams & The Father Of The Internet!
SHARE
THIS



It’s day three at sunny Cannes 2015 and B&T’s two young cubs on the ground – Young Lion nominees Dan White and Simon Gibson from Clemenger BBDO (NSW) – share their adventures. Which  appears to include hobnobbing with some mega celebs indeed…

Day three of Cannes started with a string of amazing speakers following one another in the same auditorium: Pharrell Williams, Sir Tim Berners-Lee, and Jamie Oliver.

Cannes went absolutely Pharrell-crazy. The crammed auditorium hung off his every mellow word as he gave his thoughts on the importance of sound and creativity. In between riddle-like philosophical thoughts, he made one point very clear – pure intentions and authenticity are critical for the success of artists and brands alike. Audiences can smell inauthenticity and they don’t forgive you for it. He seemed like he really meant it.

Then hundreds of people shuffled out of the auditorium.

Cannes is not a tech conference, and while everyone was interested in what Pharrell had to say about the importance of the internet, it seemed not so many were as interested in what the creator of the internet had to say. Sir Tim Berners-Lee gave a chaotic but incredible talk about artificial intelligence. Essentially, we are going to spend the next few decades grappling with some pretty serious ethical dilemmas about what AI should be allowed to do. It was equal parts intimidating and amazing.

Third up, Jamie Oliver spoke about building his brand and more recently, his movement to get kids around the world to eat better. He was candid, charming and self-aware. He spoke about knowing his audience, and how gender splits in different channels meant he produced content in different ways. Men use his YouTube channel more, but they didn’t wait for the big reveal of a meal at the end, so he put it at the front. Similarly to Pharrell, he spoke about building his brand based on authenticity and trust.

After seeing real rock stars, we decided to check out the work of this year’s advertising rock stars. We spent a few hours looking through the work that had been shortlisted and awarded. There was some amazing stuff, some surprising decisions for and against, but that’s all made the press already. Ultimately though, nothing could compare to seeing the man who came up with the most revolutionary invention of our life-time, or even the bloke who made cooking cool for guys.

It was incredibly humbling to see speakers at the top of their game giving insights from a different perspective. Also, it was nice to do it in 30 degrees.

Please login with linkedin to comment

Latest News

Shell & HSBC Launch Global Agency Reviews
  • Advertising
  • Media

Shell & HSBC Launch Global Agency Reviews

Going with ‘new year, new me’ theme, Shell and HSBC are looking to freshen up their respective media businesses.

by B&T Magazine

B&T Magazine
Comexposium Takes Over NZ Partner MTS To Become Largest Trans-Tasman Events Group
  • Marketing

Comexposium Takes Over NZ Partner MTS To Become Largest Trans-Tasman Events Group

Marketing events group Comexposium has absorbed its New Zealand joint venture partner MTS to deliver an expanded event solutions business across the Trans-Tasman. The deal will see Ryf Quail (pictured above) return to Sydney to lead Comexposium Australian and Kiwi team, while his current MTS team remains in place as Comexposium employees. While the business […]

Eyeota Kick-Starts 2018 With $15.6 Million In Additional Funding
  • Marketing

Eyeota Kick-Starts 2018 With $15.6 Million In Additional Funding

Audience data provider Eyeota has announced a $15.6 million Series B capital raise to spearhead additional growth in 2018. The company was founded simultaneously in Singapore, Australia and Europe in 2010, and has remained independent and enjoyed strong growth locally, as well as launching into the US. Peter Hunter (pictured above), Eyeota’s general manager for […]

Poem Wins Four New Clients
  • Marketing

Poem Wins Four New Clients

Sydney-based PR and social agency Poem has announced it has won four new clients following another strong year of growth. The four clients are Property NSW (The Rocks and Darling Harbour), Fantastic Furniture, Ovolo Hotels and Purpose (a conference on purpose-driven business). Poem co-founder Matt Holmes said: “We’ve hit a nerve with clients who are […]

Facebook Makes Another News Feed Change
  • Media

Facebook Makes Another News Feed Change

Social media behemoth Facebook has announced its second major update for News Feed to make sure the news people see, while less overall, is high quality. This week, Facebook announced that the platform will launch a small test in the US focused on prioritising news from publishers that users find trustworthy. Facebook is also exploring ways […]

Attention! B&T’s Inaugural Bootcamp Launches!
  • Advertising
  • Marketing
  • Media
  • Technology

Attention! B&T’s Inaugural Bootcamp Launches!

B&T announces its new industry bootcamp! And, if you're like us & didn't know anything about it, all's revealed here.

by B&T Magazine

B&T Magazine
Domain Boss Antony Catalano Exits
  • Media

Domain Boss Antony Catalano Exits

Mystery surrounds Domain boss's surprise exit, although the Mystery Machine nor a talking dog not spotted at Fairfax.

PHOTOPLAY Offers A Ghost Train Ride Like No Other At Sydney Festival
  • Media

PHOTOPLAY Offers A Ghost Train Ride Like No Other At Sydney Festival

Jasmin Tarasin, director at boutique production company PHOTOPLAY, is inviting invites audiences to take a trip through the inner-workings of the mind in ‘Ghost Train’, her latest multi-sensory VR project set to feature at this year’s Sydney Festival. Working in collaboration with musician and co-creative director Jonnine Standish, Tarasin’s uniquely immersive ‘Ghost Train’ is a […]

March One To Rebrand Fundraising Institute Australia
  • Marketing

March One To Rebrand Fundraising Institute Australia

Independent advertising and branding agency March One has been appointed to oversee the rebrand and repositioning of Fundraising Institute Australia (FIA). FIA is the national peak body representing professional fundraising in Australia. It was established to advance advocacy and professional standards, and has identified the need to better promote its role as the industry self-regulator, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]