How To Build A Digital Culture Into Any Organisation

How To Build A Digital Culture Into Any Organisation
SHARE
THIS


What best describes you?

In this guest post, Melbourne tech writer Anthony Caruana takes a look at a new Brisbane housing development and says there’s valuable lessons for anyone wanting to improve the digital culture in their business…

Business models have always been subject to disruption. It’s an issue chief digital officers like Springfield Land Corporation (as massive new city development just outside of Brisbane) Paul Wyatt understand in their DNA. The industrial revolution was caused when large weaving machines displaced factory workers. The horseshoe business fell apart when cars became common and the car industry was disrupted when automation took over the factories.

Today, it’s the likes of Tesla, Uber and Apple that have changed the nature of the products and services we rely on every day.

There will always be disruption in business. What’s changed is the pace of disruption today. And that’s driven by the connectedness of our world and the digitisation of systems.

Wyatt is tasked with enabling all information technology and communications projects so that Springfield can become one of Australia’s first digital cities.

The role of the chief digital officer (CDO) is a relatively new one in the C-Suite. We asked Wyatt where the role started and what it’s evolving into.

“The role of a CDO started out managing all information relating to and supporting economic development for customers — consumers or businesses. The role still focuses on economic development but I believe CDOs need to focus on data analytics and exposing this data to business, start-ups, R&D and government to make faster decisions for consumers and business.”

The dependence on digital can be a challenge for many companies, particularly those whose older business models have delivered reliable profits for many years. So how do you build a “digital culture” and what do you look for in a team to support that culture?

“I look for lateral thinkers who have global experience in commerce. I also look for a mix of experience in my team, meaning these qualities are mandatory but I also look for some experience in how Gen Ys operate. Everyone needs a sharing attitude with a commercial outcome for all.”

Having a great team isn’t enough. In order for digitisation to succeed in a business there need to be short, medium and long terms goals. We asked Wyatt what the key steps are in choosing and building a strategy for digitisation.

“Like any strategy, you need to know what your goals are before starting. These goal don’t need to be long-winded, just achievable in a short period of time — otherwise the needs to meet the goal will change. The strategies that succeed actually start doing something. The ones that don’t procrastinate, and are scared to fail.”

With a strategy in place, it should be easy to prioritise incoming tasks and requests. But human nature dictates that each person in the business feels their needs are the most important. What’s needed for the CDO to prioritise the requests coming from the CEO, CIO, CFO and CMO?

“The company should always have one overarching priority, and the CDO should support the company’s priority,” says Wyatt.

When we survey the business world, we can see companies that have reacted well to disruption. For example, one of the oldest companies in the world — General Electric — has embraced a number of digital technologies, with a strong presence in industrial systems and energy. Apple completely disrupted the communications market when it introduced the iPhone, redefining both the mobile phone market and changing the way phone makers interacted with telecommunications providers.

But not every industry has embraced the new opportunities digital disruption has raced to into this brave, new world.

“I believe the health industry is ripe for disruption,” says Wyatt.

Recent incidents, such as the widespread outbreak of ransomware incidents affecting hospitals in the United States and Australia, highlight the use of older systems and a heavy reliance on manual processes. Those institutions were crippled as their systems were scarcely different to paper-based systems.

This article originally appeared on B&T’s sister business site www.which-50.com

Please login with linkedin to comment

Latest News

The Advertising ID Consortium Welcomes New Platform Partners
  • Advertising

The Advertising ID Consortium Welcomes New Platform Partners

The Advertising ID Consortium – the open identity solution for the digital advertising ecosystem – has announced new platform partners. Since the Consortium’s announcement in May 2017, the founding members have established a governance framework and product specification that includes an open and standardised cookie and accessible people-based identifiers, delivered in a secure, privacy conscious […]

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand
  • Marketing

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand

Australian in-store music provider Marketing Melodies has announced an exclusive reseller agreement with Spotify-backed Soundtrack Your Brand for the Australia and New Zealand markets. Founded in Sweden in 2013, Soundtrack Your Brand was developed to kill bad background music. Its flagship solution, Soundtrack Business, is a music streaming platform licensed for commercial and public spaces. The […]

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia
  • Advertising
  • Marketing

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia

Customer acquisition firm Social Garden has become the first business in Australia to achieve Bronze status on Snapchat. Among the new benefits Social Garden will receive as a result of its Bronze status is access to beta versions of Snapchat data tools, such as the Snapchat Conversion Pixel, as well as being among the first […]

Hypetap Appoints Nuffnang’s Chris Morfis As GM
  • Marketing

Hypetap Appoints Nuffnang’s Chris Morfis As GM

Influencer marketing player Hypetap has made its second senior hire in less than a month, appointing Chris Morfis as the company’s general manager. Joining from influencer marketing provider Nuffnang Australia, Morfis will guide Hypetap’s growing team, providing strategic direction to accelerate the company’s growth, as well as leading operations and managing relationships with key partners. Morfis’ appointment will […]

On Air sign in a studio broadcasting via radio, podcast or wireless transmission.
  • Media

ARN Announces Departure Of Content Director & Radio Veteran

Australian Radio Network (ARN) has announced that Charlie Fox, content Director for WSFM and The Edge, and WSFM morning announcer Ron E Sparks, have departed. Fox has been with ARN since 2005, and Sparks joined WSFM in 2002. ARN national content director Duncan Campbell said the departure of Fox and Sparks are part of the […]

OMD Announces New MD For Melbourne
  • Media

OMD Announces New MD For Melbourne

OMD unveils new Melbourne MD, and it certainly wasn't among any of B&T's picks. Not that we were picking, mind you.

Sydney Festival Chooses Brightcove To Enhance Online Video Content
  • Media

Sydney Festival Chooses Brightcove To Enhance Online Video Content

Video cloud service Brightcove has announced that Sydney Festival has selected the platform to improve its user experience through online video content. Brightcove will do so by removing third-party branding and pre-roll ads, as well as adding autoplay functionality, ahead of the event in January. Leveraging the Brightcove video platform to host and publish video […]

Does Your Christmas Marketing Suck?
  • Opinion

Does Your Christmas Marketing Suck?

Remember the old Palmolive soap ad that asked, "Don't wait to be told"? This is sort of similar, albeit sans any suds.

Opinion

by Peter Harris

Peter Harris
Queensland Anti-Porn Crusaders Cop Ad Ban
  • Campaigns

Queensland Anti-Porn Crusaders Cop Ad Ban

We have a strident anti-pornography policy at B&T. Earphones must be worn at all times and strictly no little people.

by B&T Magazine

B&T Magazine
Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful
  • Advertising
  • Campaigns
  • Marketing

Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful

Health and wellbeing company Nature’s Way is celebrating the achievements of kids in a series of relatable and entertaining online videos that tug at the heart strings of parents. Instead of using actors to tell the brand story of Nature’s Way’s Kids Smart supplement range, Storyful has helped Wavemaker to license user-generated content clips of […]

DEC PR Wins Hisense Account
  • Marketing

DEC PR Wins Hisense Account

Electronics and whitegoods specialist Hisense has announced it has appointed DEC PR to lead its strategic communications remit in the local market, following a competitive tender process. DEC PR will work to support its brand building activities and managing corporate communications. The agency’s work will integrate closely with Hisense’s other marketing partners. Andre Iannuzzi, marketing […]