In this guest post, Shout Agency CEO, Michael Jenkins (pictured below), gives you the low-down on the latest social platforms you should be using…
Social media platforms seem to pop up every day out of nowhere. There is a never-ending collection of platforms and tools promising to help you succeed with your social media marketing.
The challenge is knowing which of these new social platforms and tools can help you with your specific business needs.
Let’s discuss many of the new social platforms, as well as the new social tools that give you bang for your business buck!
Quuu: One big challenge that most businesses have is finding enough content to share with their network. The answer to that question is Quuu.
This social tool provides you with hand-curated content suggestions for a variety of categories to share on social media. It should not be the only content you share, but it is great for filling in the gaps with valuable content from the best thought leaders in your industry.
Adobe Spark: From the makers of Photoshop and Illustrator comes Spark. This social tool helps you createvideos, images and stories in minutes.
You can do simple things like resize graphics for different social media platforms or change the theme, background, text, and colour palette.
Furthermore, you can create web stories with photos, videos, and text, as well as videos from a story template, or create a video from scratch with icons, text, photos, music, and slide layouts.
Rocketium: This is another social tool you can use to create videos from text and media. As the social world turns more and more to video, having tools like Rocketium to create high quality video is helpful.
Pixabay: One of the largest collections of royalty-free photosand videos that can be used without attribution on social. This site has over 780,000 photos and videos.
Gifs: If you have some short pieces of information you want to convey over social media, then using gifs is helpful. Using a service like Gifs can help you fashion a detailed gif.
Rebrandly: Share custom domain name links via social This way, you can have your own custom domain to share across social media for additional branding.
Yala: This is a bot that knows the best time for you to schedule your social media content, because it is smart. This is run through Slack, so make sure that you add Yala to Slack.
PostReach: Analytics for content creation. This can help your social media and blog content by analysing each post toe valuate your content creation. Determine your key traffic statistics, as well as the number of shares and influencers who used your content.
Given the competition on social media today, it makes sense to improve your social media marketing skills by studying what works best.
Reveal: Another Slack bot. This one manages both Facebook and Instagram ad campaigns from Slack. Check the metrics and monitor significant CTR and CPC changes to your ad.
Snaplytics: As one of the newest social platforms, Snapchat has been a confusing place for many marketers. However, as the platform continues to grow, it has become an important place to market your services. This requires accurate data. Snaplytics provides metrics for how well your snaps perform with your influencers as well as with your own posts.
Intellifluence: For marketers to have success with social media today, they need help. That is because most small to medium sized enterprises do not have the resources to get the word out there without influencers.
However, finding the right influencers can be challenging to discover. Using Intellifluence can help by focusing on key peer influencers that can make marketing your business more viable.
Waaffle: A great tool for aggregating, analyzing, and publishing social media content on Instagram and Twitter. Waaffle helps businesses create specific feeds based on hashtags and/or accounts.
It’s become increasingly evident just how crucial social media is to marketing your business. Keep evolving your strategy and keep your mind open to using new tools and platforms to navigate the space and stand out from the crowd.