Is Aussie Media About To Face Its Own Weinstein-like PR Scandal?

Is Aussie Media About To Face Its Own Weinstein-like PR Scandal?
SHARE
THIS



In this guest post, director of InsideOut PR, Nicole Reaney (pictured below), looks at the ongoing Weinstein scandal in the US and, in light of Tracey Spicer’s claims she’s set to do the same to Australian media, takes a look at the lessons we all need to heed…

The enchantment of Hollywood has been shattered in the wake of accusations of Harvey Weinstein’s reprehensible conduct. As revelations continue to unfold, his glory years as one of Hollywood’s most powerful has derailed and his public profile irreversibly damaged.

nicole-reaney

What’s most intriguing is that his own actions has cast a shadow into the image of many within the A-list community. Stars that we have grown with through to younger generations have been implicated through their own vocal or un-vocal stance on the matter and this continues as new allegations surface.

Now Australia’s own Tracey Spicer is about to expose personalities and professionals within the media and entertainment sector – engaging legal, police and witnesses. Over 400 women have relayed with own experiences of sexual harassment and the power plays that can so easily seep into workplace cultures.

Without knowing names, one can assume, that like Weinstein, these behaviours stem from people in power – leadership positions where a broader-field employee would be hesitant to disrupt to nurture their own career and personal brand. It could reveal an avalanche of names one by one. These veterans will implicate those around them – men and women peers that knew – or should have known, shareholders and the organisation itself. It will be interesting to see if the ‘Weinsteins’ of Australia face the same fate.

And just like Hollywood, the reactions and statements made, as well as those that choose to stay silent will impact personal and company brand perception. When a crisis surfaces, a single action, word, through to timing and frequency can mean the difference between protecting or damaging reputation. Social media has also increases the speed of risk – where personalities can instantly tap away in reaction without considered thought.

There may be ‘backers’ like we saw of Lindsay Lohan and Woody Allen that have the effect of ingraining and normalising this culture. These backers will be met with online fury and shed insight into their history.

Like Matt Damon and Ben Affleck, our nation will have our own ‘golden boys’, that will be uncovered as having known about these occurrences but not acting and sweeping the information under the carpet as a means to protect their own career. From a personal brand perspective, it’s advisable that those in this seat come forward on their own as it will be harder to regain favourability as stories like these, chip away at their ‘wholesome’ brands.

Oftentimes, senior or established women, are aware or hear of the rumours – just as we saw in seasoned women like Angeline Jolie and Gwyneth Paltrow. Redeeming attributes will be held to those that distanced themselves and guided new-to-industry employees, however those seniors will be layered with disapproval for not speaking out or reporting incidents and in a way protecting and prolonging this systemic culture.

There will be people that speak out as being completely unaware but sharing a heartfelt message towards those that come forward with stories. These comments will be taken with a grain of salt – depending on the public’s evaluation on how ‘quiet’ these experiences were.

I’m not sure a #metoo campaign is systemically effective – it only scratches the surface and ignores those who haven’t been directly impacted who too wish to stand against this conduct. For true societal change there needs to be education and an aligned and committed code of conduct, safe platforms for people (and often vulnerable) to speak and report incidents – without compromise to their reputation or career and immediate action when these situations do occur.

This evidence will not just impact individuals – brands, advertisers and companies could also be exposed. As companies align to shareholders and customers, it’s the shareholders and customers of these sectors that will be vital in a genuine game-changer campaign. Through a well-considered awareness campaign, every industry can provide the fundamental channel for change.

Please login with linkedin to comment

InsideOut PR Nicole Reaney

Latest News

Tracey Spicer (Journalist & Presenter) at Radio Alive 2018 at Radio Alive 2018
  • Media

Tracey Spicer: Commercial Radio Home To “Some Of The Most Toxic Workplaces”

Media veteran Tracey Spicer has delivered a grim assessment of Australia’s commercial radio industry in how it deals with sexual harassment in the workplace. Speaking as part of a panel at the Radio Alive 2018 conference in Melbourne on Friday, Spicer said she has witnessed “tremendous change happen at the very top end of town” […]

by B&T Magazine

B&T Magazine
Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At 2018 Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]