The Tech-Heads Have Taken The Top Salaries Now They Want The Boss’s Job Too

The Tech-Heads Have Taken The Top Salaries Now They Want The Boss’s Job Too
SHARE
THIS



In this guest post, Anna Frazzetto (pictured below), chief digital technology officer at the Sydney office of tech recruitment firm Harvey Nash, says times are changing and it’s the tech-literate employees who are heading for companu boardroom…

Digital touches all areas of the business — operations, finance, marketing, sales, customer engagement, and IT. With experience in all of these areas, the chief digital officer is brilliantly positioned for the CEO shortlist.

anna-f

Digital is the way of the marketplace today. One look at our hyper-connected, data-driven ways of working, and it’s clear that digital is also the way of the future. In the midst of rewiring business models, mindsets and mechanisms for the digital age, it’s important to ask about leadership. Who has the skills and experience to take on the challenging job of digital transformation today and tomorrow? Who, from across the senior leadership ranks, is best equipped to be CEO? Will it be COOs or CFOs? CMOs or CIOs?

Because digital technologies touch all areas of the business, the best candidates for CEO roles will have experience associated with all of the major C-level roles — operational (COO), financial (CFO), marketing, sales, customer engagement (CMO) and information technology (CIO and CTO). Few senior executives could claim substantial experience in all of those areas until the recent emergence of the CDO (Chief Digital Officer) role.CDOs, tasked with leading and delivering digital transformation across all areas of the business, are gaining broad and varied business experience and skills. That diverse experience is one reason that leading candidates for the CEO roles of tomorrow may well be the CDOs (Chief Digital Officers) of today. Let’s look at some of the other reasons why the pathway to CEO seems fairly unencumbered for effective, strategic CDOs.

Collaboration is everything

Digital is not just about doing a few things differently. It’s about transforming all areas of the business in order to leverage digital tools and capabilities — from data analytics and social engagement to mobile technology and cloud solutions. To be effective, CDOs have to be able to successfully partner and collaborate with executive leaders and stakeholders from across all areas of the business. Consider the kinds of projects CDOs might lead over the course of a year and the many business leaders they partner with along the way:

  • Launch a social recruiting platform — HR, CEO, CMO
  • Moving applications and data to the Cloud — CIO, CTO, CEO, COO
  • Transforming content marketing — CMO, CEO
  • Creating new customer UX for web site — CMO, CEO
  • Improving customer analytics and data management — CMO, CEO, COO

The nature of digital transformation is highly collaborative, which makes today’s CDOs some of the most experienced collaborators in business today.

Transformation: No big deal

Change is hard in business, right? Not for the CDO. Digital is a disruptive force and those who lead digital initiatives must embrace the long view, knowing that the transformation of processes and models today will drive profitability and innovation tomorrow. It’s called vision — something that CEOs have always needed in order to lead.

Now CDOs are learning the importance of cultivating and sharing a powerful digital vision that united stakeholders and employees behind changes that can upend business as they know it.

Consider the fact that Microsoft just bought social media fixture LinkedIn in an historic $US26.2 billion purchase. It’s a bold, digital move that brings Microsoft directly into the world of hyper connections and social engagement while opening up its access to new workplace products and services. No doubt this leap toward digital is jarring for many across Microsoft and the industry. It will take visionary commitment to long-term, transformative gains for this (and any!) bold, digital move to succeed.

In the know

The CDO role is as much a technology role as it is a business role. CDOs have to know and understand business strategy, operations and customers in order to identify and lead digital transformation efforts. This knowledge of how the business, its people and its consumers work is another powerful leadership asset that today’s CDOs are rapidly acquiring.

Add CDOs to the CEO shortlist

While only 19 per cent of businesses around the world have CDOs today, expect that number to rise as mobile, social, cloud and data initiatives continue to touch all areas of business operations and innovation. Also expect more CIOs to expand their expertise into digital, taking on the role — if not the title — of CDO. In addition, many businesses are seeing CMOs expand their digital and technology expertise. The fact is, the skills and knowledge of the CDO are rapidly becoming essential to business leadership, strategy and innovation. Whether the CDO title is there or not, business leaders who are spearheading digital transformation are often exactly who you want on the shortlist for CEO and who you want planning a bold, interconnected future for your business.

This article originally appeared on B&T’s sister buisiness site www.which.50.com

 

Please login with linkedin to comment

Latest News

Shell & HSBC Launch Global Agency Reviews
  • Advertising
  • Media

Shell & HSBC Launch Global Agency Reviews

Going with ‘new year, new me’ theme, Shell and HSBC are looking to freshen up their respective media businesses.

by B&T Magazine

B&T Magazine
Comexposium Takes Over NZ Partner MTS To Become Largest Trans-Tasman Events Group
  • Marketing

Comexposium Takes Over NZ Partner MTS To Become Largest Trans-Tasman Events Group

Marketing events group Comexposium has absorbed its New Zealand joint venture partner MTS to deliver an expanded event solutions business across the Trans-Tasman. The deal will see Ryf Quail (pictured above) return to Sydney to lead Comexposium Australian and Kiwi team, while his current MTS team remains in place as Comexposium employees. While the business […]

Eyeota Kick-Starts 2018 With $15.6 Million In Additional Funding
  • Marketing

Eyeota Kick-Starts 2018 With $15.6 Million In Additional Funding

Audience data provider Eyeota has announced a $15.6 million Series B capital raise to spearhead additional growth in 2018. The company was founded simultaneously in Singapore, Australia and Europe in 2010, and has remained independent and enjoyed strong growth locally, as well as launching into the US. Peter Hunter (pictured above), Eyeota’s general manager for […]

Poem Wins Four New Clients
  • Marketing

Poem Wins Four New Clients

Sydney-based PR and social agency Poem has announced it has won four new clients following another strong year of growth. The four clients are Property NSW (The Rocks and Darling Harbour), Fantastic Furniture, Ovolo Hotels and Purpose (a conference on purpose-driven business). Poem co-founder Matt Holmes said: “We’ve hit a nerve with clients who are […]

Facebook Makes Another News Feed Change
  • Media

Facebook Makes Another News Feed Change

Social media behemoth Facebook has announced its second major update for News Feed to make sure the news people see, while less overall, is high quality. This week, Facebook announced that the platform will launch a small test in the US focused on prioritising news from publishers that users find trustworthy. Facebook is also exploring ways […]

Attention! B&T’s Inaugural Bootcamp Launches!
  • Advertising
  • Marketing
  • Media
  • Technology

Attention! B&T’s Inaugural Bootcamp Launches!

B&T announces its new industry bootcamp! And, if you're like us & didn't know anything about it, all's revealed here.

by B&T Magazine

B&T Magazine
Domain Boss Antony Catalano Exits
  • Media

Domain Boss Antony Catalano Exits

Mystery surrounds Domain boss's surprise exit, although the Mystery Machine nor a talking dog not spotted at Fairfax.

PHOTOPLAY Offers A Ghost Train Ride Like No Other At Sydney Festival
  • Media

PHOTOPLAY Offers A Ghost Train Ride Like No Other At Sydney Festival

Jasmin Tarasin, director at boutique production company PHOTOPLAY, is inviting invites audiences to take a trip through the inner-workings of the mind in ‘Ghost Train’, her latest multi-sensory VR project set to feature at this year’s Sydney Festival. Working in collaboration with musician and co-creative director Jonnine Standish, Tarasin’s uniquely immersive ‘Ghost Train’ is a […]

March One To Rebrand Fundraising Institute Australia
  • Marketing

March One To Rebrand Fundraising Institute Australia

Independent advertising and branding agency March One has been appointed to oversee the rebrand and repositioning of Fundraising Institute Australia (FIA). FIA is the national peak body representing professional fundraising in Australia. It was established to advance advocacy and professional standards, and has identified the need to better promote its role as the industry self-regulator, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]