Lingerie Brand Praised For Using Models With A Variety Of Medical Conditions

Lingerie Brand Praised For Using Models With A Variety Of Medical Conditions

US lingerie brand Aerie is landing itself plenty of platitudes after its latest campaign featured a number of models with disabilities and medical issues.

Aerie, a sub-brand of retailer American Eagle, has used a diverse range of models with a range of disabilities that include one with her colostomy bag on show, another with diabetes, an arm crutch, the skin disease vitiligo, a down syndrome Paralympian and a cancer survivor for good measure.

Screen Shot 2018-07-18 at 11.04.03 am

Screen Shot 2018-07-18 at 11.04.57 am

And fans of the brand have taken to social media to applaud Aerie for the brave campaign.

One posted: “You have no idea how nice it is to see type 1 diabetes not be the centre of a stupid joke, cruel insult, or really cheesy video game. Feels like I’ve been waiting since the 90s for that.”

Screen Shot 2018-07-18 at 11.07.52 am

Another added: “I’ve had an ostomy for 20 years and it’s amazing to see someone proudly showing it off. Now if we can just get the ostomy companies to start making better “skin tone” colours for people of colour!”

While another penned: “The arm crutches make me really emotional, seeing someone like me wow, this is so so cool.”




Please login with linkedin to comment

    Latest comments
    1. If this brand didn’t have the conscious values behind everything they do, the risk here with a campaign entirely around people with health conditions and disability could have been pushing it a bit – trying a bit hard for the sake of sensationalism. This in turn could have been exploiting people in minority. I’m all for doing good, but love the intentions to be solid behind it too. This brand does work authentically in line with this campaign through many other conscious business practices including sourcing practices, empowering women, equality, youth work, social responsibility and community funding. This isn’t just for the sake of sensationalism and attention – thank Goodness!

Ad campaigns aerie American Eagle

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]