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Marketing overhaul at David Jones


Marketing overhaul at David Jones

David Jones has ousted Brett Riddington as marketing boss as part of a head office shake up.

Sacha Laing has been promoted to the newly created role of group executive of marketing and financial services with four new managers reporting into him. The changes are due take effect from July 30.

The shake up comes after the department store announced a profit write-down of 40% in March, but announced a new three point strategy including the launch of an e-commerce store.

Laing has been with the store for 12 years and will report to the retailer’s chief executive Paul Zahra in his new role.

Riddington and home and food boss Patrick Robinson were among "a number of other head office staff" shown the door.

In a statement on the ASX David Jones said: “The Marketing and Financial Services team have been consolidated to strengthen the focus on spend and balance on the David Jones American Express cards and Store cards, as well as driving loyalty and ensuring that the Company’s data mining capabilities are fully leveraged.”

Adriane McDermott joins David Jones as marketing general manager of digital and advertising.

Marion Joyce, most recently general manager of marketing at Toys R Us, is David Jones’ new marketing general manager of promotions and publicity.

Kate Whitney joins as general manager marketing – financial services from Foxtel where she was head of brand and retail marketing while Gavin Skews is now the AMEX alliance general manager (GM).

Big W’s GM of merchandise and planning, Donna Player, is another new recruit for David Jones with Player to fill the newly created role of merchandising group executive.

Zahra said: “We are delighted to have Donna join the David Jones Executive Committee and to head up our experienced Merchandise team.

"Her skill and track record in price negotiations with suppliers, dealing with deflationary pressures and the integration of merchandise systems and processes to support Omni Channel Retailing are an important component of ensuring our management team has the right skill set and capabilities to deliver our Three Point Strategic Plan.

"Donna also has broad ranging Merchandising experience which will be integral to the future evolution of the David Jones Merchandise Strategy.”

Matthew Durbin, who has been with David Jones for 15 years, has been promoted to the newly created role of executive of strategic planning. He will report to the company’s chief financial officer, Brad Soller, and will manage the implementation of the retailer’s three point strategy.

Zahra added: “Having the right structure within our Management Team is critical to us being able to implement our Three Point Strategic Plan and to deliver Profit after Tax growth for our shareholders."

"I am confident that the appointments announced today provide us with the talent, experience and ability to transform our business into a successful Omni Channel Retailer on par with the world’s best.”


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