Organisers of the Cannes Lions have stripped a Brazilian advertising agency of two Lions it won at this year’s festival and banned those that created it from entering the awards next year.
The ad by Sao Paulo-based Moma Propaganda for car giant Kia was awarded a Silver Lion in the Press category and Bronze in Outdoor.
Requests from Cannes Lions to see proof the campaign ran and that Kia paid for it have not been met, leading the organisation to withdraw the two awards.
Scam ads from agencies looking for creative recognition at Cannes has been a major problem for organisers which prompted them to overhaul the rules meaning that any ad suspected of being fraudulent can be investigated after the week-long festival and any awards stripped from the agency.
Philip Thomas, Festival CEO said: "The Cannes Lions rules state clearly that if requested, proof must be provided that campaigns ran and were legitimately created for a fee-paying client. Despite many conversations, Moma Propaganda have not provided the proof we require and therefore the Lions have been withdrawn.
“In addition, as stated in our terms and conditions, we reserve the right to take further action against individuals listed on the credits who cannot prove the veracity of the entries to our satisfaction. On this occasion, a decision has been made to ban any work created by those credited on the entry for one year. Therefore entries will not be accepted from these individuals for the 2012 Cannes Lions Festival.”