Subscribers:   Visitors: register or subscribe.
Australia's highest-circulating advertising, marketing and media magazine
9 Jul 2008
Home  |  Advertising  |  Creative  |  Integrated  |  Marketing  |  Media  |  Planning + Buying  |  Directory  |  Careers
 SEARCH ARCHIVE
search tips
 DIRECTORY
Media
By Category
By Title
Companies
By Category
By Name
People
Advertisers
AARDS
directory tips
 B&T Events
 - Digital Bootcamp
 - Mobile Advertising   Breakfast Workshop
 DIARY
 B&T JOBS
 SUBSCRIBE

 

 

 

 LEGAL
Jetstar in naming stoush
maria ligerakis
 
THE take-off of Qantas’ low-cost airline Jetstar has run into problems, with US-based virtual airline JetStar International Airlines launching legal action over claims of trademark and copyright infringement of its logo and livery.

Melbourne agency Dewey & Horton (which was appointed to the Jetstar account in late 2003) this week distanced itself from the controversy, while Qantas denied any wrongdoing.

“Qantas has not copied any website, logo design or airline name,” a spokesperson said.

But JetStar International Airlines is taking the stoush to the United States District Court, maintaining the airline’s arrival has generated confusion in the marketplace.

JetStar International CEO Gene Bordelon said more than 100,000 unwanted visitors almost crashed the company’s website following the Australian airline’s offer of cheap airline tickets earlier this year.

“JetStar Airlines has been sidetracked by the recent onslaught of thousands of unwanted requests for plane tickets from the Qantas/Jetstar promotions,” Bordelon said.

“It is unbelievable that Qantas would come up with the same name, essentially the same logo design and substantially the same silver livery as ours by chance.

“Qantas and their ad agency also recognised this.”

7 May 2004

[printable version]
[send your comments]
MORE BY COMPANY
Sponsorship next to godliness
Marketers join the World Cup scrum
Bullish market drives media spend
Ten and Qantas sign Wallabies broadcast deal
Virgin takes off with new look
MORE BY TOPIC
O&M director sentenced to jail over Govt cheating scheme
Convicted Seifert quits TBWA post
O&M execs in court
0&M execs indicted on defrauding charges
Court finds copycat Goggomobil misleading

COMPANY
Qantas

  home  |  campaigns  |  contact us  |  about us  |  privacy policy  |  advertising  | 
add my company  |  news archive  |  Disclaimer  |  subscribe  |  login  
 
 
B&T Today, your daily insight into the world of marketing, advertising, PR and media.
 BACK ISSUES
 REGISTER HERE
 
Enter your email address to register or unregister