Media Release: @www digitally promotes the Doha Tribeca Film Festival
Sydney Digital agency @www in conjunction with its multiplatform sister agency Dubz.tv has developed a digital strategy to promote the Doha Tribeca Film Festival, taking place at the Museum of Islamic Art in Doha, Qatar in October.
The Doha Tribeca Film Festival is the product of a partnership formed by New York’s Tribeca Film Festival and the Government of Qatar.
Founding partner, Justin Buckwell said the scope was to develop a strategy to promote the festival not only to Qataris’ locally, but to film fans internationally, given the association with the renowned Tribeca Film Festival.
“We conducted extensive research to understand Qataris’ involvement and preferences regarding film, technology and the internet,” said Mr Buckwell.
“From this research we decided on an approach heavily focused on the hi quality video and social media to drive awareness and entice audience participation.”
“Film trailers as well as ongoing factual entertainment and news segments are provided by Al Jazeera’s independent film program, The Fabulous Picture Show.”
“In addition to video, we have included social media channels, including Flickr, Twitter posts and Facebook Connect increasing international audiences and participation.”
“Our strategy aims to not only create a buzz around the film festival for the duration of the event but to entice traffic to the www.dohatribecafilm.com website all year round,” said Mr Buckwell.
@www will be measuring the success of the campaign by the number of visits to the www.dohatribecafilm.com website, video views, downloads, viral referrals and website reviews.
About dubz.tv
Dubz.tv as part of the @www Digital group draws on over 13 years of experience working internationally in collaboration with broadcasters, content producers and brands to create big ideas that inspire conversation and stories that generate buzz and excitement online.
Dubz.tv is managed and staffed by a creative team skilled in developing new ways of presenting and distributing engaging broadband websites, online video & social media programming.
Dubz.tv is a team of specialist staff in Sydney and London with backgrounds from TV commissioning, network advertising agencies, broadband entertainment, mobile technology, social media and UX Architecture. Clients include BBC, FremantleMedia, Endemol and ITV. www.dubz.tv
