MAGNET Publishing’s V8X Supercar magazine is expanding into television with the launch last weekend of V8X the TV show, sponsored by Bob Jane T-marts.
Screening on Network Ten at noon on Sundays, the TV show targets young males primarily aged 18–25 and aims to inject more “personality” into coverage of the V8 motor racing series.
V8X Supercar magazine publisher and editor Neville Wilkinson, who is also associate producer of the TV show, says several advertisers have branding opportunities in both the TV show and the magazine.
