CUSTOMER safety is the focus for the new campaign for Mayne vitamin brand Cenovis which has launched a new campaign through Samuelson Talbot.
ProductName,32036 Cenovis was one healthcare brand affected by the recall of vitamin products around Australia and the ad was designed to remind people that the product was now back on the shelves, Mayne Consumer Products marketing director Steve Mann said.
“Cenovis customers have an extremely strong relationship with the brand, so these customers told us that all they needed to know was that everything is okay—and they’ll happily return to the brand. That really became Samuelson Talbot’s brief.”
Credits: Creative director/writer Alastair Simpson, art director Dave Oke, production house Animagrafx, director Ian McDuffie.
