Optimistic outlook for media sales jobs Sarah Plaskitt
MORE than 60% of media sales departments are expecting to increase staff numbers this year according to the inaugural Olivier sales and marketing salary review.
However, the outlook for marketers looking for work is not so great, with just 14.3% of companies expected to boost the size of their marketing department.
The survey was conducted in June and according to Olivier Recruitment Group director Helen Olivier, there are signals of some “positivity” returning to the beleaguered media marketplace.
“The media sector has been absolutely hammered in the past 18 months and [has been in] decline since the boom time of the 2000 Olympics,” Olivier said.
“Sales and marketing staff have been banging their heads against a brick wall in areas where clients have reduced spend. This has particularly affected consumer magazines.”
Olivier attributed the optimism to the new financial year bringing new budgets and forecasts.
The study said the key reasons companies were planning to increase staffing levels included new product launches, local expansion and promotions. Reasons cited for not increasing staffing levels included staff freezes, poor market conditions and being over-resourced.
