AUSTRALIA’S largest hardware retailer Bunnings has created a national marketing manager’s role for the first time as part of a strategy to streamline its marketing operations.
The Wesfarmers-owned retailer announced today that it had promoted its marketing manager, east coast Rodney Dennert to the new role.
Dennert’s responsibilities will include the management of all marketing, advertising and public relations activities for Australia.
He said his first priority would be to implement a ‘change program’ to generate cost savings, efficiencies and free up resources.
“Specifically, we will increase productivity and generate cost savings within our marketing function by reducing duplication of internal processes and by identifying and delivering synergies with our major service providers and agencies,” Dennert said.
“We will maintain a local community focus which has always been our strength, but now provide a national structure for further development and effectiveness of our marketing campaigns.”
Until now Bunnings had had both east coast and west coast marketing departments each headed up by a marketing manager.
Dennert said the new national role will make it possible to increase consistency in the company’s marketing function.
Bunnings is Australia’s third largest retailer behind Woolworths and Coles Myer and is the market leader in the hardware retail market with 152 stores across Australia.
Its advertising account is handled by The Brand Agency which has offices in both Perth and Melbourne.