Online mortgage broker on board with Smart MARIA LIGERAKIS
ONLINE mortgage broker eChoice.com.au has appointed Melbourne agency Smart Creative to its estimated $3m account.
The appointment follows a creative shootout between Y&R Mattingly and Wilson Everard late last year.
EChoice was understood to be looking for an agency with youth experience to work on its account.
Smart director Ben Lilley said the agency’s campaign recommendations include TV, radio, print, online and outdoor and activity would roll out next month.
“As one of Australia’s leading new independent Internet commerce ventures, eChoice will be complemented perfectly by our youth marketing expertise, our online experience on both one of our earliest and longest standing clients, seek.com.au, and our financial experience on one of our more recent wins, the Financial Planning Association of Australia,” he said.
The account will be serviced by existing Smart staff and some incoming staff who will shortly join the agency.
Meanwhile Smart has launched a new campaign for Adidas, its first piece of pure brand work since being appointed to the account in late 2003.
The football campaign encompasses three Australian football codes—AFL, NRL and soccer—and positions Adidas as the brand that knows sport (see Feb 13 edition of B&T’s sister publication, Professional Marketing for full story).
“In short, with football 2004, Adidas is simply telling a truth, and making a state of mind hero of the campaign, rather than simply an athlete,” Lilley said of the campaign.
