Camera brand Nikon is set to launch its first 3D cinema ad in Sydney later this week.
The cinema advert is a 3D version of the brand’s popular ‘I am Nikon’ campaign which features Stephanie Gilmore, Jamie Oliver and Robbie Williams.
The two-minute ad will be show during cinema ad-network Val Morgan’s pre-show program at all main Hoyts and Event Cinemas from July 12.
Nick Segger, senior marketing manager Nikon Australia, said: “Following the huge success of the ‘I am Nikon’ campaign on TV and in cinema, 3D animation was the logical next step, to bring this inspirations content to life.”
“Nikon is committed to the use of innovative, emerging technology in our cameras and lenses and we fell that the new 3D advertising is a reflection of this.
“Watching our two minute ad on the big screen with surround sound is a moving experience, seeing it in 3D will take it to the next level.”
The TVC was converted into 3D by New Zealand post production facility Park Road.
Dan Hill, Val Morgan’s national sales manager, added: “Savvy brands are understanding that cinema provides the ultimate audio visual platform for advertising.”
To see the cinema ad click here.