Johnson & Johnson Pacific has consolidated advertising work for its sanitary protection portfolio with 303Lowe.
303Lowe already handled the Carefree brand but will now also handle the creative for Stayfree – which was previously handled by McCann Erickson.
Nick Cleaver, CEO 303Lowe, said: “We are delighted to be working with the Sanitary Protection team across the portfolio. We share the optimism and ambition for the opportunity for both brands within the category.”
Johnson & Johnson Pacific said it wanted to consolidate the sanitary protection portfolio with one agency in order to plan and develop the brands in unison.
303Lowe said the consolidation of the business has seen the account nearly double in revenue for 2012.
The agency’s appointment to Stayfree is effective immediately.