CTVA reports positive results for digital TV campaign
COMMERICAL Television Australia (CTVA) claims retailers are reporting sales growth for digital TV equipment and more in-store traffic as a result of its digital television campaign, “Digital TV—free to view”.
The campaign featured television identities Bert Newton, Johanna Griggs and Catriona Rowntree from the three major free-to-air TV networks and was designed to inform viewers that digital television provides superior quality viewing, and is available to them free of charge.
Statistical data showing actual digital equipment sales won’t be available until September.
However, CTVA CEO Julie Flynn said advertising activity would continue in the lead-up to Christmas, alerting the viewing public to the benefits of digital television.
“The TV commercial was phase one of a continued consumer awareness and education campaign. There are plans to re-run the commercial over the coming months in the lead-up to Christmas and these will be supported by ongoing public relations activity and brand promotions,” Flynn said.
