TELSTRA subsidiary Sensis has moved into TV programming creating and producing a reality lifestyle TV show about small business that will broadcast on Network Ten as part of its Sunday morning line-up.
Called Bread the thirty minute show will provide “entertaining and informative insight into the daily operations of small businesses”.
Sensis is licensing the free-to-air broadcast rights for the show to Ten. Sensis says it will use the content being produced for Bread for syndication to other applications.
Sensis’ chief executive officer Andrew Day said Bread would be a location-based, entertaining show providing real-life case studies.
He said the move was a natural step for Sensis and was a key plank its growth strategy to become a major player in local, Australian advertising and media.
“The production of Bread was a natural evolution for a diversifying advertising and media company with over 420,000 small and medium sized enterprise (SME) customers,” Day said.
“While Sensis already has unprecedented inroads to the SME market through our existing sales reach, customer base, research and integrated products and services, as Bread goes to air, no business will reach, influence, understand or support more SMEs in this country than Sensis.”
Day said Sensis had identified a gap in the lifestyle market for a show like Bread which would deliver informative and entertaining content using real life case studies about the trials and tribulations of running a small business.
