Former Unilever marketing director Fergus Kibble has been named as Yahoo!7’s new head of marketing, in a newly created role for the portal.
Based in Sydney, Kibble will be responsible for the marketing strategy and execution of Yahoo!7’s brand and products as well as online offerings of partners such as Seven and Pacific Magazines. He will report to CEO Rohan Lund.
During his three years at Unilever, Kibble oversaw the marketing of brands such as Sunsilk and Dove brands and was a driver in the FMCG giants digital marketing strategy. He has also held senior marketing roles at Leo Burnett in Japan, UK and Australia, as well as Excite and Kellogg’s Australia.
Lund said Kibble’s appointment was “instrumental” to Yahoo!7 becoming the first stop for Australian’s online.
