One in six marketers in Australia have no means in place to measure the success of their email campaigns, according to information services company Experian. Despite this, 95 per cent of marketers believe their marketing campaigns generate average to good ROI..31% of marketers send five or more email communications per month and 67% plan to increase campaign frequency into 2010.
Commercial Radio Australia (CRA) in collaboration with Universal McCann and Adcorp has announced an additional free digital radio creative workshop to be held in Canberra on 25 November at the National Film and Sound Archive. The Canberra workshop is aimed at providing information to Federal Government departments on the new digital radio platform and the opportunities it represents for advertising.
Today’s Sydney Morning Herald was wrapped in a transparent sheet that promoted the launch of the Toyota Prado. Fairfax Media, owner of newspaper, said that the transparent wrap took three years of research and six months of testing and was an “Australian advertising first.” The concept was developed by Fairfax 260, the publisher’s in-house team, as well as Toyota agencies Saatchi & Saatchi and The Media Store.
Online advertising spending in New Zealand was at its highest ever levels during the third quarter of 2009, according to a new IAB and PwC study. The research found that online spend was $57.69m in the three months to 30 September, up 9.9% on the previous quarter. Search, classifieds and display were the three largest online ad sectors, respectively, with the annual total to 30 September standing at $207m. The IAB said that online advertising will account for 10% of media spend in New Zealand by the end of 2009.
