DDB has topped the list of finalists for the 2009 B&T Awards scooping six nominations followed closely by BMF and Clemenger/Colenso BBDO with five apiece.
DDB’s Melbourne office leads the charge, earning shortlists in the Victorian Agency of the Year, Employer of the Year, Best Ad and Best Ad Campaign categories.
DDB Sydney made the list in the New South Wales Agency of the Year category, while the network will battle it out for Ad Agency of the Year title alongside last year’s winners BMF, Clemenger/Colenso BBDO, Droga5, Publicis Mojo and Three Drunk Monkeys.
In addition to Ad Agency of the Year BMF, which was named B&T’s Grand Prix Agency of 2008, has been shortlisted in NSW Agency of the Year alongside fellow Photon agency BWM, DDB, Host and Three Drunk Monkeys.
Clemenger Melbourne, last year’s Victorian Agency of the Year, will fight it out for Victorian Agency of the Year alongside sister agency Clemenger Proximity, DDB, Leo Burnett and Wunderman.
Media agencies Ikon Communications, OMD, Starcom MediaVest and Universal McCann are finalists for Media Agency of the Year, while Access PR, One Green Bean, PPR and Res Publica are shortlisted in PR Agency of the Year.
One Green Bean has picked up a total of four shortlist nominations, adding Specialist and Emergency Agency of the Year to PR. It also scored a nod in conjunction with sister agency Host in the Best Digital Campaign category for its “iSpyLevis” social media-driven campaign.
Interactive Agency of the Year will be decided between BMF, Deepend, Host, Soap Creative and Sputnik, while Carlton United Breweries, Foxtel, SBS and Whirpool, will challenge last year’s winner Commonwealth bank for best Marketing Team.
More than 50 different agencies and companies are represented in the shortlist with over 240 entries received.
Final round judging which includes live presentations in some categories takes place on November 13 in Sydney.
Winners will be announced at a gala diner at the AJC, Royal Randwick on Friday 4 December.
Tables of ten and individual tickets are on sale now. Email heather.lawson@reedbusiness.com.au or call 02 9422 2791 for more details.
B&T Awards 2009 finalists:
Advertising Agency of the Year
BMF
Clemenger/Colenso BBDO
DDB
Droga5
Publicis Mojo
Three Drunk Monkeys
Media Agency of the Year
Ikon Communications
OMD
Starcom MediaVest
Universal McCann
PR Agency of the Year
Access PR
One Green Bean
PPR
Res Publica
NSW Agency of the Year
BMF
BWM
DDB
Host
Three Drunk Monkeys
Victorian Agency of the Year
Clemenger BBDO
Clemenger Proximity
DDB
Leo Burnett
Wunderman
Queensland Agency of the Year
CumminsNitro
Make
Interactive Agency of the Year
BMF
Deepend
Host
Soap Creative
Sputnik
DM Agency
BMF
Clemenger Proximity
Mark
MercerBell
Specialist Agency
99 Enterprises
Hulsbosch Strategy & Design
Naked
One Green Bean
The Hallway
New Zealand Agency of the Year
99 Enterprises
Colenso BBDO
Emerging Agency of the Year
Boffswana
Colman Rasic Carrasco
One Green Bean
The Hallway
The Population
Experiential Agency of the Year
E2 Experiential Environments
Play Communications
Traffik Marketing
Media Brand of the Year
Adshel
News.com.au
SBS
TorchMedia
Best Ad
BWM, I&J “The world crunch champion”
BWM Weet-Bix, “Tim Cahill – The Opera”
DDB Melbourne, BabyLove “Number 3s”
Droga5, Foster’s Group – VB “Regulars”
Three Drunk Monkeys, BBC, “Humans are ace”
Best Ad Campaign
AIM Proximity, Yellow Pages New Zealand, “The Yellow Treehouse Restaurant”
Cummins Nitro Brisbane, Tourism Queensland “Best Job in the World”
DDB Melbourne, Foster’s Group – Fifth Leg, “Operation Kerplonk”
Leo Burnett Melbourne, WWF, “Vote Earth”
M&C Saatchi Sydney, Optus, “Whale song”
Media Sales Team of the Year
Executive Channel
Fairfax Digital
News Digital Media
JC Decaux
TorchMedia
Marketing Team
Carlton United Breweries
Commonwealth Bank
Foxtel
SBS
Whirlpool
Best Digital Campaign
Aim Proximity, Yellow Pages New Zealand, “The Yellow Treehouse Restaurant”
Droga5, Virgin Mobile, “Right music wrongs”
Host & One Green Bean, Levis, “iSpyLevis”
Longtail & The Brand Agency, Curtin University, “The Box”
Naked, FBI Radio, “Ask Richard”
Young Achiever of the Year
Sarah Bowden, Fairfax Digital
Skye Lambley, Howorth
Kristy Muddle, Mindshare
Bruce Mundell, Mindshare
Best Media Planning
Ikon Communications, Commonwealth Bank, “Comes with music”
Mindshare, Tourism New Zealand, “Know NZ, do NZ”
Naked, FBI Radio, “Ask Richard”
Universal McCann, Rexona Men, “Who is Australia’s greatest athlete”
