Freeview is set to launch a national marketing campaign this Sunday night, including a 60-second TV roadblock on all Australian free-to-air networks.
The roadblock will happen at 6.29pm on Sunday across ABC, Nine, Prime, SBS, Seven, Southern Cross, Ten, WIN and their affiliate regional networks.
The spot, called‘More Moments’ and created by Sydney agency Banjo, showcases some of the most memorable and significant free-to-air TV moments that Australians have ever witnessed. It will run until mid week, when the campaign continues with two 30-second spots to be aired over five weeks.
The first highlights the benefits of free-to-air digital TV and the second focuses on how consumers can make the switch to digital TV.
The TV campaign coincides with the arrival next week of Freeview-endorsed digital TV equipment in retailers nationally. This arrival in retailers will be supported by extensive point of sale materials; a new, consumer-focused website created by McCann Erickson; and a public relations campaign.
Freeview CEO Robin Parkes said: “Our focus is also to help TV viewers understand the benefits of Freeview and how they can make the switch to digital TV.”
The first phase of the Freeview push kicked off with a 60 second teaser, created by The Furnace, which aired nationally in November marking the launch of FTA consortium.
An extra five free digital channels are already available (ABC2, SBS2, Seven HD, Nine HD and ONE) and new free-to-air channels will progressively roll out over the next year.
