Independent ad agency Bulldozer has won a three way pitch to work on the launch of MySpace Music.
Bulldozer will launch on the launch of the music platform in a collaborative effort with Pusher, Splendid Communications, Frost Design and Match for a campaign representing around $3 million of value in media and marketing.
MySpace Music is a new part of the social networking site where users can publicly share playlists, buy music, and track what celebrities are listening too. The launch in Australia follows the launch in the US in September 2008, and is a joint venture between MySpace, EMI Music, Sony Music, Universal Music Group and Warner Music Group, with users able to access ITunes via the platform.
Much of the marketing in the initial launch phase will be online, with additional partnerships with Nova, Austereo and News Digital Media.
Bulldozer founder and executive creative director Andy McKeon said: “As music lovers, horrific dabblers and karaoke murderers we are delighted to launch this breakthrough technology
